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Slicing, Dicing, and Enticing E-Commerce Users, Nov 9

From: David S.
Sent on: Tuesday, November 1, 2011 10:59 AM

Hi all -- BaRUG member Chris Wong thought that other group members may be interested in the event below hosted by the SVForum group. There's more info at:

The next BaRUG event is on November 8 at Facebook: R in Academic Finance.


# David


Topic: Slicing, Dicing, and Enticing E-Commerce Users

Join us for an interesting and interactive evening on Nov 9, 2011 from 6.30 pm – 9 pm, learning about the new generation of building blocks, applications, and implementations of E-Commerce models from the panel discussion, "Slicing, Dicing, and Enticing E-Commerce Users".

Panelists: Ankur Jain (Vice President, Blumberg Capital) Vijay Chittoor (CEO, Mertado), Jai Rawat (CEO, ShopSocially)Rob Danielson (VP Business Development, ShopSocially), Eric Botto (CTO, Project Slice) 

6:30-7:00 pm Registration / Food & Drink / Networking
7:00–9:00 pm Presentations, Panel Discussion and Q&A

DLA Piper
2000 University Avenue
E. Palo Alto, CA

$20 at the door for non-SVForum members
No charge for SVForum members
No registration required

The stakes in E-Commerce have grown high for branded / non branded merchandise, virtual products / services, and payment methods, and consumers have many choices. E-Commerce online retail sales totaled approximately $176 billion in 2010, growing 12.6% from the previous year, and are expected to grow by further 10% year over year through 2015.

The growth is being driven by new shoppers as well existing shoppers shopping more online. About a third of the growth came from new shoppers while a majority of the growth came from existing shoppers in categories that are online staples, like books and media, but also in products mostly sold in physical stores, like furniture and home appliances. 

Factors increasing e-commerce include channel expansion beyond internet into tablet and mobile; and the value shoppers place on convenience. But increasingly a major driver of shopper activity is the increasing variety of products, new shopping models, like online daily deal offerings (Groupon), subscriptions (Show Dazzle), limited time / edition sales (Birchbox), sales of gently used items (going beyond eBay and Craigslist), commercial links embedded in digital applications (Game Ads), vertically integrated storefronts (a la Zappos), customizability of products and services, and personalization of the online experience.

To help consumers discover what they can spend money on, rate, share, and assimilate information, companies are inventing and implementing ever more enticing user interfaces, offers, social interactions, and packaging that mimic the old brick and mortar world yet reinvent it for online consumption. Once created, these beautiful artifacts are then made to target the intended audience using a combination of product information, user "intent", user "profile", and historical observations. All this is accomplished by slicing, dicing, and interpreting a combination of user and product information before the sale is made to target users, and after the sale is made, to replay back to users.


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