Past Meetup

RVA Works presents Jolinda Smithson on Content Marketing

This Meetup is past

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Join us Wednesday, December 5th from 6:00pm – 8:00pm at 1420 McDonough Street, Richmond, VA as we share our expertise on the intersection of business and content marketing. If you’d like to learn how to use your brand’s voice to produce valuable content for your target market and potential customers, this event was made just for you.

What You’ll Learn
In this workshop partnership between RVA Works and Red Orange Studio, Jolinda will walk you through how to strategically jumpstart your content creation for 2019. In this session, we will focus on:

Identifying your unique brand voice
Selecting the best 2-3 channels to share your content
How to create a theme-based, actionable content calendar for 2019
Developing 3-5 content categories and how to structure content to fit them

What You Should Bring
To get the most out of this workshop, we strongly recommend you spend some time brainstorming in advance and bring the following in hand:

Competitor Overview: a summary your competition, what they’re doing online and how your brand might differentiate
Key Messages: a list of 3-5 messages that will build the foundation for you to base all your content around
Your Target Audience: everything you know or assume about your prospect, their challenges or pain point(s) and why your brand is their solution
Don’t forget to bring your own snacks!

Join us for Coffee & Conversations at the Southside Child Development Center in Manchester, and we promise you’ll leave with your creative juices flowing. We can’t wait to talk you through how to create some quality content so you can reach the right customers. You might even find that it’s time to start thinking about working with a pro.

Register Here: