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How to Start A Meetup Group

Starting a Meetup Group is a lot easier than people think. Having run a few meetup groups myself, I have discovered there are some basic steps to building a successful group.

  • Clearly Define The Group
  • Find a Space
  • Think Through How You Want The Event To Happen
  • Get The Word Out
  • Follow Up

Define Your Meetup Group
Determine what theme your group represents. Will it be a bunch of people getting together to discuss Ford Mustangs or Retired People that like to go Bird Watching. The more specific, the better.

People want to find their group and you are probably setting this up because you have a specific passion. So allow potential visitors to choose wisely and you'll have very loyal members in the end result.

You need to also determine what kind of event it will be. Are they networking, just sitting around talking, will there be a speaker or will it be a combination? People like knowing what to expect and clearly stating what will happen is important.

Selecting a Space for Your Events

Whether it is outside or in a coffee shop, you need to do the hard work of researching where to have your group.

If you are outdoors, when can you be there? Do you need to reserve the space? What is available or allowed concerning drinks, food, noise, pets, etc.

If you are trying to find a quiet space for a local speaker; will you need to pay for a room, do you know any free places, can people hear them, what if too many people show up?

Plan How The Event Will Unfold
These events don't just happen. Scratch it out on a paper and work from there.

- People start arriving
- I give a five minute introduction
- The speaker talks for twenty minutes
- We do a ten minute question and answer
- I thank him and let the others know we have twenty minutes to network and tell them about the next upcoming event

Then you work out the details from there. However you envision it, be sure to have the agenda and people will appreciate the structure. It is one of the things I have found from member feedback.

Let the World Know About Your Events

As great as Meetup is, you shouldn't just rely upon it for finding members. Facebook, a website, Twitter are just some ways to let the world know about your group.

Be Prepared for After The Events To Engage Members and Show How Great the Group Is

This begins to tie into the previous step. If all you have is word of mouth, then you are relying on them to tell others. Provide more than just that.

On your website do a recap. Upload photos to Meetup and Facebook. Get video on to YouTube. Try to engage the attendees online as much as possible.

What Items You Will Need For Your Meetup

You don't have to go crazy, especially at first, to find items that will help you capture media or record the entire event. You can do most with your cell phone. But you want to be sure you are prepared for some of the uncertainties of using another establishments space. Over time, I recommend some of these items as they have worked out great for me.

A Presentation Clicker - Speakers like to easily click through slides if they are doing a presentation and sometimes appreciate a laser pointer. This is all in one.
A sound set up and rig - For walking around, talking to attendees or for the actual speaker.
A simple tripod - You are not trying to be the next million dollar media company, you are just trying to capture some moments for your 2 minute Facebook clip. This works well for providing a steady photo and unobtrusive enough to keep out of the way and not be a distraction.

Table of Contents

Page title Most recent update Last edited by
How to Start A Meetup Group January 13, 2020 7:32 AM Rob
Get Top Position On Google for Your Business March 18, 2019 10:23 AM Rob
About Raleigh Internet Marketing Meetup (Business Owners) July 1, 2016 10:52 AM Rob

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