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Using Pinterest, Twitter and YouTube to Get Business

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Price: $49.00 /per person
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Using Pinterest, Twitter and YouTube to Get Business Workshop

Pinterest and YouTube and Twitter, Oh My!
It all can get quite confusing and overwhelming. This class will help you sort out the mechanics and processes and understand the importance of each as it relates to your business.

Beyond being another platform to get noticed, Pinterest and YouTube have Search Engine Optimization juice with Google … and that means that their content gets fed into the search engines (or help the process). Helping you to aggregate yourself higher in searches provides the ability for more back links to your site (which helps your SEO and that means it’s easier for your clients and potential clients to find you on the web).

This class will cover the not-so-talked-about but oh-so-important platforms of Pinterest, YouTube and Twitter.

For each platform, we’ll cover the basics of navigation, setting up your account properly, the reason you need it for your specific business, creating the right messages, maximizing your SEO on each and cross penetration and integration of your platforms.

PINTEREST: Pinterest is a powerful Social Media tool that organizes photos based on interest. 83 % of the users on the site are affluent females.

What We’ll Cover:
• What is Pinterest?
• Creating the Right Pin Boards for Your Business
• Why You Should Care about Pinterest
• Pinterest Strategies, Tip and Resources

YOUTUBE: YouTube is owned by Google and that means having a YouTube Channel for your business helps your SEO. YouTube has 490 million unique users each month with 92 billion page views. This translates to 2.9 billion hours each month spent watching YouTube videos.

What We’ll Cover:
• Creating your Channel
• Customizing your Channel
• Components of a Successful Video
• The Importance of Comments and Likes

TWITTER: With 200,000,000 active users and 340,000,000 tweets each day, Twitter allows you to be a great micro-blogger on a specific topic or in general about topics that revolve around your business.

What We’ll Cover:
• How to Build the Right Following
• Driving Customers to your Site
• The Mechanics of Retweeting
• The Proper usage of Hashtags

About Your Instructor
Tobi is the president of Everything Made Special Events & Marketing, a full-service event and marketing firm that works with clients to grow their business and brand through printed literature, internet presence, social media presence, branding, promotional product sourcing, and comprehensive marketing campaigns. On the event side, she's run events from 2 - 2,000 people and also functions as the National Sales Director for Your Brand Aide, a woman owned promotional advertising company. She is a graduate of Rutgers University with a degree in psychology and was in nonprofit management for 19 years with Resources for Seniors, The Leukemia & Lymphoma Society, American Diabetes Association and The Muscular Dystrophy Association in roles from Community Development to Executive Director. She serves on the Board of Directors at the following organizations: Raleigh Little Theatre, Health Affairs Round Table (HART), Women's Business Owners Network of Cary (WBON), Women's Power Networking/Coffee and Contacts and serves on the leadership team for The North Hills Networking Group and also Raleigh Entrepreneurs and Raleigh Small Business Networking Events. Originally from NJ, Tobi moved to the Triangle in 1999 and lives in Wake Forest.