Link Building - Because Just Being Awesome Isn't Enough

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If you've been to previous meetups, you heard us talk about making your site as awesome as possible so that people will want to link to you.

That is the base theory behind how Google ranks sites. The problem with that is that once humans get involved, everything gets screwed up. Sammy Spammer gets links in an underhanded way, and Amy the affiliate marketer uses a network of microsites to feed traffic to her money site.

If nobody knows about your awesome site, then it's not awesome. Unless you are a terribly well connected rock star, you need to do the hard work of getting high quality inbound links to your site.

If you haven't already come to the conclusion that the Triangle is home of some of the most brilliant minds working online today, let me add exhibit z23:

Garrett French is co-founder of Ontolo, a link building agency ( and co-author of (, which leads motivated readers through the methods and processes of large-scale, crawler-based link research, link acquisition and linker-targeted content strategy. Garrett writes for some of the best industry SEO sites ( and speaks at events like SMX West (

Garrett spoke very briefly at the February meetup on writing for the web (, but this time we're giving him the stage all to himself.

Links are the lifeblood of SEO. We can talk about the 200 signals that Google uses to determine where you rank, but inbound links will always be at the very top.

If you want to learn how to get more links, better links and become more linkable don't miss this month's meetup!

Garrett has also made 5 copies of the Ontolo link building e-book ( available for us to give away!