Confessions of the SEO Marketers

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Ever wondered what secretes SEO marketers are keeping to themselves?

Kieran asked the same questions of several top SEO marketers and received some very insightful answers. She sent them all an email asking:

• What SEO tactic that everyone loves is actually worthless?

• What controversial SEO tactic do you think is truly valuable?

• Currently, what’s the biggest SEO myth?

We're going to explore some of the themes from their replies and dive into ways you can use this information to improve the ROI on your SEO.

If this topic sounds familiar, that's because Kieran published a very popular article on Marketing Tech Blog titled "Confessions of the SEO Marketers" ( That post shares the responses she received from these SEO expers, and this presentation will help you take action on that information.

Kieran Wilson

A marketing manager with expertise in brand positioning, strategy, and inbound marketing, I specialize in building company and agency marketing functions from the ground-up. On a day-to-day basis, I manage and oversee all digital marketing activities for Automated Insights. Previously built and scaled marketing departments for an Omnicom subsidiary and a leading social media marketing agency; now, it's round-three.

I have an Inbound Marketing Certification with Honors from HubSpot University. The Inbound Marketing Certification from Hubspot acknowledges the recipient's proficiency in Inbound Marketing principles and best practices, including: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.

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Adam Long

Adam Long manages the process of bringing new products to market for Automated Insights, taking them from concept to market-validated software. These products include the core Wordsmith platform as well as packaged applications like Wordsmith for Marketing. (

Prior to joining Automated Insights, Adam was the Product Marketing Manager for BlueStripe Software, a venture-backed software company in the IT Operations Management market. Adam also created Hemingway App (, an app to make your writing more clear.

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