This meetup is going to be technical. It is aimed at the geeks who want real life examples of exactly what to do to make the html more inviting to Google and the other search engines.
This session isn't for the casual marketer, it is for the people that want to get their hands dirty and start to make some fundamental changes to their site.
This will not be an introduction level session either - you will be expected to have finished SEO 101 and SEO 201 previously.
After this meetup you will be expected to stop writing lazy code. You will be called out if you have flabby markup. You will be expected to understand schemas, microformatting, html, xhtml, html5, css 2 & 3 and the rel tag.
If you're not scared off yet, we should have a blast!