• I Love Link Building

    The Frontier RTP

    If you’re not on the RSVP list now, you will not want to miss this event. Links are still a cornerstone to SEO and there are many old strategies for linkbuilding which can severely damage your domain. Google has confirmed there is such as thing as a domain which has been burned and is not recoverable, so you must be careful with your link building strategy. Learn the right way to approach this by attending this event. You will learn: - Which links matter? - Where to look for link opportunities - Some tools to help find them - Tactics and strategies for attracting links Rob Delory is the Senior Solutions Consultant with Thee Digital. He is an internet marketing professional with years of agency experience in all facets of online marketing including search engine optimization, web design, SEM, content marketing, keyword research, and website audits. He is highly effective in researching and developing creative strategies for clients and presenting technical ideas in an easy to understand language. His background has been selling to a variety of industries and providing small to medium sized businesses with effective solutions. In addition, he is the organizer for the Beer & SEO Meetup group with the goal of making Raleigh and the Triangle stand out as a nexus of marketing talent in the world. Meeting schedule: 5:00 - 6:30 Networking Pizza Party 6:30 - 8:00 Presentation with Q/A 8:00 - 9:00 Rookie's Networking After Party My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr). If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00. If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

    18
  • Raleigh SEO Conference After Party

    Clouds Brewing

    Do you have your ticket for the www.RaleighSEOconference.com coming up on 5/14? If not, use discount code SEOMEETUP to get $50 off. This will take the place of our regular monthly meeting for May. Therefore, even if you don't have a ticket to the conference, you're invited to the after party. Join us and chat with speakers, attendees, and sponsors from the conference - even if you are unable to be at the conference. Everyone is welcome at the after party. We will be at Clouds Brewing in downtown Raleigh, only a few blocks from the conference venue. Please consider walking to save the few parking spots near the after party for those that are unable to walk from the conference. You will be able to exchange your conference badge for drink tickets. If you don't have a conference badge, food and drinks are available for purchase. Networking and conversation are free for everyone. So, come join us at the after party.

  • Tools To Get You Hired - How to land a job in marketing?

    You want a job in marketing? This will be an open conversation about the industry and the skills it takes to succeed. You will learn: - What managers are looking for. - What skills are hot right now. - Differences between in-house and agency skills. - How to get your first client as a freelancer. Our panel will include Cole Watts (Waste Industries), Chris Long (Go Fish Digital), and Drago Bratic (Oak City Tech). Between the three of them, they can share a lot of insights into working in-house, for an agency, and as a freelancer. Here are some of the suggestions they will review: - Understanding people is understanding marketing - Get Google Analytics/AdWords certified - Regularly attend meetup/networking events - Learn basic HTML/CSS - Test experimental job seeking strategies. When looking in Raleigh, I used Facebook ads to get interviews. - Heavily use metrics on resumes - Highlight key tools you use in resumes/interviews - When performing mock audits, don't simply provide the same recommendations audit software does. Provide analysis on why it's important & prioritization. - In interviews, often times the thought process behind things is just as important as the findings themselves - Highly emphasize that you're data driven. Use examples of how you used data to guide key decisions. - and much more Join us to ask questions, share your insights, and find a job you will love! Meeting schedule: 5:00 - 6:30 Networking Pizza Party 6:30 - 8:00 Presentation with Q/A 8:00 - 9:00 Rookie's Networking After Party My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr). If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00. If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

    5
  • What is Content Marketing in 2019?

    The Frontier RTP

    We all know that content is king and you must develop 10X content if you want to rank today. But, what does that even mean?! Join us to learn: - Why all businesses & organizations need to care about content marketing - How small teams or teams with limited budgets can make content marketing work for them - How to properly research topics to increase interest - What to do if no one is reading or engaging - How to properly promote & use your content for more than just the blog Chris Sciulli is the Digital Marketing Lead for the International Society of Automation (ISA), an international non-profit STEM organization and the owner/author of the Smokehouse SEO digital marketing blog. He has over eight years of digital marketing experience for both eCommerce and non-profit organizations and has worked in both agency and in-house environments. He specializes in building Content Marketing, Email, Social Media and SEO strategies and programs from the ground up. Beginning his marketing career in Email at iContact and then moving into local SEO focusing on the Real Estate & Apartment Rental field, he has since gone on to create SEO, Email, Social Media and Content Marketing strategies in a wide variety of industries. He has developed successful omnichannel customer experience and lead generation strategies for everyone from small business owners and major corporations such as Ralph Lauren, Chico's, Harley Davidson, and MIA Shoes to non-profit organizations under the ISA umbrella such as The Automation Federation, Automation.com, and the Security Compliance Institute. In his spare time he enjoys gaming, traveling and relaxing with his wife and two dogs. Follow Chris on Twitter @scin383. You can find his slide deck here: https://www.slideshare.net/ChrisS9 Meeting schedule: 5:00 - 6:30 Networking Pizza Party 6:30 - 8:00 Presentation with Q/A 8:00 - 9:00 Rookie's Networking After Party My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr). If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00. If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

    9
  • Data Driven Marketing with WordPress

    The Frontier RTP

    Does this quote resonate with you... "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Given the amount of data available today, you need to know what marketing endeavors are working for your business. With this information, you will be able to focus the marketing budget toward what is working and identify where things need to be changed. In this seminar, you will learn: - How to measure your success with online marketing - Common goals for internet marketing campaigns - Ways to connect goals to KPI and ROI - How to avoid common technical challenges - Places to go for more information, guidance, and support If you are confused by online marketing, you need to start with a foundation based on making decisions using data. You know that other businesses are using online marketing to generate sales, find leads, and increase revenue. However, it's difficult to figure out what works with content marketing, SEO, PPC, socail media, and everything else. Some people suggest they know the "secret" to online marketing, and it turns out they only know how to help you get more followers and likes. Unfortunately, you can't pay the bills with likes on Facebook. This seminar will show you how to move beyond likes, shares, and clicks to improve the bottom line for your business. Frank Jones is the founder of OptSus Marketing (https://OptSus.com), an agency building and managing WordPress websites. He is also the organizer of the Raleigh SEO Meetup, host of WordPress Help Desk events in RTP, co-founder of the Triangle Wikipedians user group, and lead tiny house enthusiast in the Triangle Tiny House Meetup. Meeting schedule: 5:00 - 6:30 Networking Pizza Party 6:30 - 8:00 Presentation with Q/A 8:00 - 9:00 Rookie's Networking After Party My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr). If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00. If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

    8
  • Introduction to SEO

    The Frontier RTP

    Jake Finkelstein is the Founder and CEO of Method Savvy, a marketing consultancy that works with ambitious leaders to create meaningful connections between great companies and their customers. As an integrated marketer Jake has worked with world-class brands such as Olympus, US Cellular, Starwood Hotels, Dollar Tree, Virgin and Lenovo to build and deploy evidence-based marketing programs that deliver scalable revenue growth. Search Engine Optimization in a User First World As customer expectations have changed so too has search engines’ approach to fulfilling their needs. This session will explore how brands that focus on user experience are rewarded with higher search engine rankings; and those that don’t are demoted. Today, you will learn: - How search engines evaluate and understand user experience. - Approaches to using user-centered principles and customer centricity to improve SEO performance. - Methods to evaluate your website’s current content through the lens of search engine optimization and customer centricity. Meeting schedule: 5:00 - 6:30 Networking Pizza Party 6:30 - 8:00 Presentation with Q/A 8:00 - 9:00 Rookie's Networking After Party My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr). If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00. If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

    18
  • Holiday Party

    The Frontier RTP

    Join us for the annual Raleigh SEO Meetup holiday party! There will be food and drinks, SEO trivia, holiday music, and social games. Spend the evening chatting with your friends, colleagues, and fellow marketers. We will be collecting toys for donation, please bring a 5 to 10 dollar unwrapped toy. The toys will benefit Zach's Toy Chest - which is an organization that takes toys to children in hospitals in the Raleigh Area. Chris Douglas (organizer for Triangle Marketing Club) will be there to introduce Holly Schwab, so that those that are interested can learn more about this awesome charity. This year, we're inviting a few other groups to join us: - Triangle Marketing Club - Raleigh-Durham WordPress Meetup - Triangle WordPress Meetup - Triangle Tiny House Meetup

    10
  • Monthly Meeting

    The Frontier RTP

  • Scott Dikkers - Outrageous Marketing Q&A

    The Frontier RTP

    Scott Dikkers (co-founder of TheOnion.com) will be giving a keynote talk about Outrageous Marketing at Internet Summit this year. After that, he will be joining us for a private Q&A about great content. One of the recurring themes in SEO is that you need to have great content - 10X content - content is king. However, it's tough to get a clear definition of what great content actually is. That's why we're going to chat with the co-founder and longest-serving editor-in-chief of TheOnion.com to learn what great content is and how it can impact your business. If you have no marketing budget but still what to build a brand with a raving cult-like following, you will not want to miss this discussion. Bring your questions about great content and outrageous marketing. You may even want to read the book before this event. Want a copy of Scott's latest book? Outrageous Marketing: The Story of The Onion and How To Build a Powerful Brand with No Marketing Budget (https://amzn.to/2RymG9E) Don't have your ticket for Internet Summit yet? What have you been waiting for? Use discount code RALSEO for $50 off and get your ticket at https://internetsummit.com right now. Schedule 9 - 9:30 coffee & networking 9:30 - 10:30 introduction then Q&A 10:30 - 11 more coffee & networking

    6
  • Internet Summit

    Raleigh Convention Center, Raleigh, NC 27601

    Don't forget, buy your ticket with promo code RALSEO and get $50 off at https://InternetSummit.com We’re proud to support the this year’s (11th!) Internet Summit, taking over the Raleigh Convention Center this November 13-15. Join us and 2200+ of your peers — and dig deep into the latest digital marketing trends and practices from leading brands. Here’s what’s in store for you this year: The legendary Seth Godin is coming back to keynote Internet Summit 2018! Plus keynotes from Amazon Chief Evangelist, Dave Isbitski and Founder of The Onion, Scott Dikkers 90+ in-depth, trend- sessions from the likes of Google, Facebook, YouTube, Twitter, Microsoft, Johnson&Johnson, Chipotle, ESPN, Finery, The Economist, Hubspot, Cisco, and many more The return Full Day Masterclasses on Nov 13 to make Internet Summit a 3-day extravaganza 2200+ seasoned digital marketers like you onsite. Limitless networking and deal-making possibilities All of the onsite fun Internet Summit attendees have come to know and love — craft beers, games and other diversions, fun swag, and much more See the full program and speaker list at internetsummit.com and use our special promo code RALSEO and get $50 off your pass. Only a limited number of seats available.