Gamification & Mobile Gaming

This is a past event

136 people went


Our next meetup will be held on Tuesday, August 16th!

Join us to learn about Gamification & Gaming Industries!

Soft drinks will be provided and you will have time for networking ;)


6:30 pm - Registration

6:40 pm - Keith Ng ( - Co-founder of (, the simplest gamification platform for marketing, learning, and training!

7:20 pm - Kenrick Drijkoningen ( - Former Director of User Acquisition of (Candy Crush Saga) ( will share his knowledge about Mobile Gaming and Marketing techniques!

8:00 pm - Soft drink & Networking

8:30 pm - End

Event Fee: Free


"Idiot's Guide to Gamification"

Gamification is the concept of applying game thinking and game psychology into real world situations to motivate target behaviors, such as in learning and development, education, marketing, and employee engagement. Keith will share about his experience as a gamification specialist in the past 8 years in Gametize, and the case studies from different industries. He will also cover a basic overview on gamification vs gaming, and with enough time, of course the trending Pokemon Go game and its gamification elements.

Keith Ng (@keizng) co-founded Gametize ( (with his best friend Damon Widjaja), a digital gamification platform to motivate behaviors through challenges and rewards such as in recruitment, learning & development, and marketing campaigns. Gametize won funding in a reality TV show (Angels’ gate), the People’s Vote in IBM’s Asean Smartcamp 2013, and most recently SBR’s[masked] hottest startups in Singapore. Today, the platform is powering fun for 200,000 users today with almost 10 million challenge completions.

Keith was nominated as one of the most influential people in gamification globally by Gamification Summit (2014), as well as the top 100 gamification innovator/consultant by Sparkah. He conceptualized Gametize’s gamification design framework, and speaks on gamification globally, including Gamification Summit, San Francisco, and Loyalty Summit, Mumbai. His interests are in using game thinking and psychology to solve engagement problems, and new OBHR models/frameworks that increases “happiness” for the organizations.