Identifying and Testing UX Assumptions
by Annie Swank (https://twitter.com/annieswank)
Identifying, testing, and validating assumptions are central to user experience design . There are two separate categories of assumptions common to UX. On the one hand, there are the assumptions/best guesses which designers make along the way. For example, "This logo and color scheme will resonate with our target audience" or, "This particular feature is definitely essential to the MVP."
The second category, often overlooked, are the assumptions made by users while they use a program/app/etc. These assumptions are subtle (indeed, they are often subconscious) but are nevertheless crucial to UX design. In my talk I will discuss user-generated assumptions: What they are, why they matter, and how to incorporate them into successful design and experience.
Annie (https://twitter.com/annieswank) manages user experience research for Table XI. She has crafted research plans and uncovered audience insights for clients such as RogerEbert .com, The Medill School of Journalism, and The Field Museum. Annie has also TA'd for The Starter League’s User Experience design track, as well as the for American Design and Master-Craft initiative.
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Prototype Camp (http://2014.prototypecamp.com/)
September 13, 2014
Prototype Camp Chicago delivers a full day of bringing together people who are interested in putting a bit more “build and create” into their craft. Clearly-thought and nearly-there are great places to be!
WebVisions Chicago (http://www.webvisionsevent.com/chicago/)
September 24-26, 2014
WebVisions Chicago explores the future of web and mobile design, UX, strategy and technology. Since 2001, WebVisions has been developing the innovators and agents of change that are opening up opportunities and guiding organizations into the future. Register with the code “PROTOTYPE” and save 20% on event passes.
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