Past Meetup

Annie Swank – Identifying and Testing UX Assumptions

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Identifying and Testing UX Assumptions
by Annie Swank (

Identifying, testing, and validating assumptions are central to user experience design . There are two separate categories of assumptions common to UX. On the one hand, there are the assumptions/best guesses which designers make along the way. For example, "This logo and color scheme will resonate with our target audience" or, "This particular feature is definitely essential to the MVP."

The second category, often overlooked, are the assumptions made by users while they use a program/app/etc. These assumptions are subtle (indeed, they are often subconscious) but are nevertheless crucial to UX design. In my talk I will discuss user-generated assumptions: What they are, why they matter, and how to incorporate them into successful design and experience.

About Annie

Annie ( manages user experience research for Table XI. She has crafted research plans and uncovered audience insights for clients such as RogerEbert .com, The Medill School of Journalism, and The Field Museum. Annie has also TA'd for The Starter League’s User Experience design track, as well as the for American Design and Master-Craft initiative.

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