#NailedIt: Digital Marketing Success Stories

This is a past event

56 people went

Price: $6.00 /per person

CarMax Shockoe

140 Virginia St. · Richmond, VA

How to find us

Limited parking is available on Canal St. or Virginia St., with more space available in the deck at Cary St. & 14th.

Location image of event venue

Details

Best practices are great, but real examples of digital teams crushing their goals are a lot more fun. Two teams will share their KPIs, goal-setting processes, and success stories to help you become a better data-driven marketer.

The Power of Personalization

Understand how CarMax utilizes personalization on carmax.com (http://carmax.com/) to provide unique customer experiences and drive visitor engagement. Jessica Anderson (https://www.linkedin.com/in/jessicabamgbade/), Meghan Powers (https://www.linkedin.com/in/meghanpowers1/), and Ashley Ford (https://www.linkedin.com/in/ashley-ford-a8582a76/) will provide a unique look at how close partnership between strategy and analytics led to a recent campaign that exceeded its goals.

Branded Site Redesign

Hear how a small team from The Martin Agency redesigned a classic brand's website that exceeded all site KPIs with very little media support.

Chloe Bos (https://www.linkedin.com/in/chloebos/) and Cecelia Parrish (https://www.linkedin.com/in/cecelia-s-parrish-61a0b857/) share the story behind planning, designing and launching a successful branding site.

Please note: We are charging $6 per ticket to build a small fund to cover the costs of food, speaker's travel expenses, and bigger, better future events. $1 of each ticket goes towards merchant fees. Refunds are only available if we cancel the event. Thanks for supporting DigitalRVA!