Best practices are great, but real examples of digital teams crushing their goals are a lot more fun. Two teams will share their KPIs, goal-setting processes, and success stories to help you become a better data-driven marketer.
The Power of Personalization
Understand how CarMax utilizes personalization on carmax.com (http://carmax.com/) to provide unique customer experiences and drive visitor engagement. Jessica Anderson (https://www.linkedin.com/in/jessicabamgbade/), Meghan Powers (https://www.linkedin.com/in/meghanpowers1/), and Ashley Ford (https://www.linkedin.com/in/ashley-ford-a8582a76/) will provide a unique look at how close partnership between strategy and analytics led to a recent campaign that exceeded its goals.
Branded Site Redesign
Hear how a small team from The Martin Agency redesigned a classic brand's website that exceeded all site KPIs with very little media support.
Chloe Bos (https://www.linkedin.com/in/chloebos/) and Cecelia Parrish (https://www.linkedin.com/in/cecelia-s-parrish-61a0b857/) share the story behind planning, designing and launching a successful branding site.
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