- Understanding how to win in an omni channel retail world
Join us for a special presentation by Justin Lozo, a Senior Account Executive at Google. Assisting with Growth: Understanding how to win in an omni channel retail world Today’s consumer is more curious, demanding, and impatient than ever before. Businesses must harness their unique assets - their brand, physical locations, content and inventory, and make them differentiated and discoverable everywhere consumers are. In this session, we'll explore how leading omni-channel businesses are removing friction from end-to-end consumer experience by connecting the dots across all the moments that inspire and influence a purchase - online and offline. Q&A to follow. Justin's LinkedIn: https://www.linkedin.com/in/justin-lozo-4a05301/
- Scaling Smartly - How to expand digital campaigns with testing and optimization
Presenter: Laura Dostich, Sr. Manager Digital Marketing at CarMax Scaling Smartly - Learn how CarMax expanded its successful retargeting program by systematically testing new strategies, audiences and publishers to drive incremental value for the business. A 10 year veteran of CarMax, Laura leads a digital marketing team that uses CarMax’s extensive customer data to engage the right customer at the right time in order to acquire and convert them. Her team creates programs across multiple channels such as email and display while focusing on how technology can drive impact within marketing. Before joining CarMax, Laura worked at multiple leading retailers such as Lowes, Circuit City and Giant Food. In her free time Laura is an avid traveler having visited every corner of the globe. When not globe-trotting, Laura resides in the Short Pump area of Richmond with her husband Greg and cat Clyde. Meet your panelists and moderator: Laura Dostitch, Manager of CRM Strategy at CarMax Emily Kirk, Paid Digital Marketing Manager at Workshop Digital Joyce Faison, Programmatic Manager at The Martin Agency Kyle Kuklinski, Director of Marketing Strategy at CarMax (moderator)
- Your Turn: Share your digital marketing questions & get answers
Update[masked] We have a speaker for the next meetup! We selected Katherine Wintsch and The Mom Complex team. Katherine is going to share details of her upcoming B2C product launch and would love to get any and all ideas from the Digital RVA audience. Our second presenter is Christina Cooper from Capital One. She’s is going to talk about Cap One’s approach to social media surrounding their recent efforts at SXSW. She'll share their strategy and goals, what they actually did during the event, and what they got out of it....with some fun boozy anecdotes sprinkled throughout. Both presentations will help experienced digital marketers and newcomers alike. Hope to see you on the 21st at 5:30! We want to try something new at the next DigitalRVA Meetup. This event will be free, just bring your questions and a willingness to help others. Instead of just having presenters share their advice, we want to take advantage of the expertise of everyone who attends. So we are going to pilot having a local non-profit or business share a problem they are facing to get advice/feedback from the DigitalRVA audience. To make this work, we are looking for an organization willing to share their story. If you have a digital marketing problem and you would like to be considered, please follow these three steps: 1. Download and fill out the three slide presentation. Provided are some example questions to answer, but please include any information you believe best tells your story. Please just keep it to three slides. Link: https://drive.google.com/open?id=1NlHo9Om_4gQb3L4Uo4IGHxecWe5IhSwqdQ_IIbfS55Q 2. Submit your slides to the organizers by 5pm on May 15th. We'll review all submissions and alert the presenters on May 17th. Link: https://goo.gl/forms/1DWgJXr8PpNoRhYh1 3. Show up on the 21st and share your digital marketing challenge for 5 minutes at the meetup. We'll guide the DigitalRVA audience in sharing solutions and ideas to solve your challenge. Everybody wins!
- #NailedIt: Digital Marketing Success Stories
Best practices are great, but real examples of digital teams crushing their goals are a lot more fun. Two teams will share their KPIs, goal-setting processes, and success stories to help you become a better data-driven marketer. The Power of Personalization Understand how CarMax utilizes personalization on carmax.com (http://carmax.com/) to provide unique customer experiences and drive visitor engagement. Jessica Anderson (https://www.linkedin.com/in/jessicabamgbade/), Meghan Powers (https://www.linkedin.com/in/meghanpowers1/), and Ashley Ford (https://www.linkedin.com/in/ashley-ford-a8582a76/) will provide a unique look at how close partnership between strategy and analytics led to a recent campaign that exceeded its goals. Branded Site Redesign Hear how a small team from The Martin Agency redesigned a classic brand's website that exceeded all site KPIs with very little media support. Chloe Bos (https://www.linkedin.com/in/chloebos/) and Cecelia Parrish (https://www.linkedin.com/in/cecelia-s-parrish-61a0b857/) share the story behind planning, designing and launching a successful branding site. Please note: We are charging $6 per ticket to build a small fund to cover the costs of food, speaker's travel expenses, and bigger, better future events. $1 of each ticket goes towards merchant fees. Refunds are only available if we cancel the event. Thanks for supporting DigitalRVA!
- Get Predictive With Your Marketing - Earn New Customers With Better Data
It's not 1984, but that doesn't mean we can't improve our chances of marketing success with smart targeting, predictive analytics, and sentiment analysis. Our speakers will share examples of how they are using data to enable real-time and predictive marketing to improve results in digital marketing campaigns. Looking Ahead to March? This event is free! Starting with our March 15th event, we will charge $5 per ticket to help cover the costs of snacks and help reimburse speakers for travel expenses. NOTE the time change. Networking starts at 5:30pm. The speakers go on at 6pm. This meetup originally had a 5:00pm start time. Please respect our hosts and arrive no earlier than 5:30.
- Homer Simpson’s Guide To SEO: How to win with minimal dohs
Grant Simmons leads the Consumer Marketing team at Homes.com, helping drive search visibility and traffic to one of the nation’s top real estate sites. Grant has over 24 years of agency and brand experience supporting industry-leading organizations such as Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen and Fox Sports. Grant is a popular speaker at search and real estate industry events worldwide, including SMX, SES, SIS, UCLA Anderson School of Business, eMarCom, C3, Multifamily Brainstorming and DMA, and has been quoted in Forbes, Fox Business, MediaPost and other national publications. Described as an online marketing strategist, motivator, ideator, entrepreneur and proud American with a funny accent, he prefers father, sailor and expat Brit—though not necessarily in that order when there's a fair wind.
- Business Goals and Metrics That Work
How do data-driven marketers translate business goals into digital marketing strategies and tactics? Our speakers will share their experiences in a 10-minute case study format with plenty of time for Q&A at the end. Mark your calendar for September 21st and use the #DigitalRVA hashtag to connect with other meetup attendees! Speakers: Mark Rockett (https://www.linkedin.com/in/markgrockett/), Rockett Consulting - Mark knows digital marketing technology inside and out. He has worked in the advertising industry for over 25 years, specializing in digital marketing for the past 18. Sarah Trickey (https://www.linkedin.com/in/sarahbtrickey/), WestRock - Sarah is a Sr. Brand Manager at WestRock and has built a career on creating measurable strategies for clients and brands. Lindsey Stone (https://www.linkedin.com/in/lindsey-hutter-stone-a3b43b27/), CarMax – Lindsey, Sr. Manager Integrated & Product Marketing Strategy, leads cross functional teams at CarMax to drive business performance through integrated marketing strategies. Britt Farrar (https://www.linkedin.com/in/britt-farrar-apr-72169a7/), CarMax - Britt, Sr. Manager Social Media, leads CarMax's enterprise social media strategy to drive brand awareness, purchase intent, increase positive word of mouth and improve customer experience.
- Analytics-Driven Marketing Panel Discussion & Q&A
How do you know if your marketing is working? The answers are in the data, of course. Join us for our first event and listen to a panel of experts from The Martin Agency, CarMax, and Workshop Digital share their experiences measuring marketing campaigns. You'll walk away with some ideas and tools to improve your marketing game. Analytics-Driven Marketing Panelists: • Kyle Kuklinksi - Director, Marketing Strategy - Customer Acquisition at CarMax (LinkedIn (https://www.linkedin.com/in/kyle-kuklinski-7369507/)) • Demian Brink - SVP, Director of Analytics at The Martin Agency (LinkedIn (https://www.linkedin.com/in/demianbrink/)) • Susan Wenograd - Nationally Recognized Paid Social Ads & SEM Practitioner, Speaker & Blogger (LinkedIn (https://www.linkedin.com/in/susanwenograd/)) • Andrew Miller - Co-Founder at Workshop Digital (LinkedIn (https://www.linkedin.com/in/andrewmillerrichmond/)) • Neil Patel (Moderator) - SVP, Managing Director - Business Strategy at The Martin Agency (LinkedIn (https://www.linkedin.com/in/neiljpatel/)) Rough Agenda: • 5:30 - 6:00 arrival and networking • 6:00 - 7:00 panel discussion & Q&A • 7:00 - 7:30 post-event networking Venue: CarMax Shockoe, 140 Virginia Street in Shockoe Slip (map (https://www.google.com/maps/place/CarMax+Shockoe+Officefirstname.lastname@example.org,-77.4362083,17z/data=!3m1!4b1!4m5!3m4!1s0x89b11119922dbd15:0xda642e1ff7b922d5!8m2!3d37.5334648!4d-77.4340196)) Feedback welcome. This is our first event and we are already planning many more. Let us know what you would like to see in future events.