Makers & entrepreneurs work relentlessly to provide quality services and products and to build their studio or business name in the community. This brand recognition fuels sales, growth, and stature. Unfortunately, though, whether intentionally or inadvertently other business owners may begin providing similar services or products in the market under a similar name. Confusion caused by this use not only has the potential to siphon off business, but could even confuse customers into believing the quality of a brand has deteriorated. "Protecting Your Brand - Basics of Trademark Law" will provide an overview of trademark protection and enforcement. Attendees will have a better understanding of trademark rights and the steps necessary to protect those valuable rights.