Go-To-Market Planning for 2018
Start the new year off on the right foot by putting in place an actionable 2018 marketing plan. Hit the ground running and increase your impact by having a clear marketing strategy that is focused on key business priorities that align with your goals and strengths. Participants will receive planning worksheets and will be guided through experiential personal and group exercises designed to identify the best marketing outreach approaches for you and your organization. You will walk away with great ideas for how to increase your brand awareness and visibility, improve client engagement and increase sales leads. We will cover various marketing channels, from content marketing to PR, from events to social media, and how each of these can support your growth objectives. You will be in a position to determine how to best allocate your resources and develop a quarterly content marketing strategy. Workshop will be relevant for founders, leadership teams, solopreneurs, and heads of sales and marketing.
Lenore Kantor is a Launch/Strategy expert, Fintech specialist and Executive Coach with 25+ years of experience as an executive at leading financial institutions (Thomson Reuters, FXall, Morgan Stanley, ISE and BNY Mellon). Lenore runs Launch Warrior, a strategy consulting firm that works with companies and individuals around innovation, growth, and change. Lenore has launched over 100+ products, managed marketing and communications for 10+ mergers and acquisitions and an IPO and been spokesperson for 2 publicly traded companies. Lenore regularly works with fintech companies and founders, presents to startup accelerators and talks on industry panels as a recognized expert in branding, pitching, launching, and leadership. She has designed this special program for RISE members to realize their growth objectives and increase their market leadership.