Past Meetup

Start the Invention Engine: Discovering Future Products Within a Large Company

This Meetup is past

27 people went

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Details

Elizabeth and Reena, along with a talented team of designers and researchers at Citrix, courageously launched an innovation program to generate, incubate, and mature ideas with the ultimate goal of converting successful inventions into needs-based products. They took risks, failed fast, and learned from their mistakes. At this Meetup luncheon, they will be sharing the lessons they learned along the way!

Bios

Reena is a Product Design Manager at Citrix. Previously, she held the position of User Experience Manager at Rogers Communications. Reena also managed a design team at BlackBerry, spearheading the product and brand design of mobile, tablet, desktop and internet applications. She has over 10 years of design experience, and in addition to Rogers and BlackBerry, has designed for CGI Group, Bell Canada, and Ontario Power Generation. Reena’s thrives on leading design innovation and integrative thinking. Her interest is in the creation of cutting-edge customer experiences and holistic processes and frameworks. Reena is currently a graduate student at California College of the Arts, pursuing an MBA in Design Strategy. Previously, Reena graduated with a specialization in Computer Science from the University of Toronto and also attended the Art Institute of Toronto.

Elizabeth is a Lead UX Designer at Citrix, designing remote access and collaboration products that transform millions of lives. She thrives on working with groups across the business to deliver holistic solutions that address people’s needs. She has 10 years of design experience, from product design and interior design to managing design teams. Currently, Elizabeth is leading strategic projects at Citrix driving people-centered innovation projects. She has been featured on Radio Johnny for process innovation and will be speaking at the UX Strategy conference this September. She is partnering with others on the team to facilitate design thinking workshops for kids at the local library, in partnership with Makerspace. She has a BA in Linguistics from Hampshire College, MA, and is currently pursuing an MBA in Design Strategy at the California College of the Arts.