SEMPO Atlanta Event: Pay Per Click Advertising

This is a past event

70 people went

Price: $25.00 /per person

Park Tavern

500 10th St NE · Atlanta, GA

How to find us

Look for the SEMPO Atlanta signs with arrows. On the upper floor of Park Tavern.

Location image of event venue


SEMPO Atlanta is excited to announce its next planned event! The Topic will be Pay Per Click advertising and we have three exciting speakers: Kevin Lee of Didit, Jessica Mainelli of Razorfish and Matthew Pritchard of Google.Topics covered will be what's hot in PPC, Mobile Search, and driving in-store sales through Search. Kevin will also present an overview of SEMPO's annual State of Search survey. So come join us for an evening of food, drinks and networking and learn all about Pay per Click Advertising!


Kevin Lee – CEO, Didit
Kevin Lee Didit Founder. Chairman & CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client profit lift have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book, “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy ” has been widely praised. Kevin’s second book:The Truth About Pay-Per-Click Search Advertising was released and immediately followed by Search Engine Advertising both books include a code redeemable for $200 in free Microsoft Advertising (adCenter) ad credits for new advertisers. A founding board member of SEMPO and its first elected Chairman Kevin is also active on DMA and IAB Committees. The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and other press quote Kevin regularly. Kevin lectures at leading industry conferences plus: NYU, Columbia, Fordham and Pace Universities. Kevin’s expertise is also valued by Wall Street he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Goldman Sachs, Citicorp & others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife (a New York Psychologist) and kids. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 and 2009 Award Finalist in Metro New York Area and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award.
In addition, in 2008, Kevin Lee and partner David Pasternack launched a social entrepreneurship venture, a web technology that generates passive donation revenue for non-profit causes including schools, universities, associations, clubs and houses of worship.
In 2008 Didit launched a subsidiary,, the official Dun & Bradstreet Online Business Directory. The D&B online business directory is the only place that businesses can validate and claim their D&B business listing for free, both adding and correcting information in their profile. Enhanced profiles are also available.

Jessica Mainelli – Associate Search Director, Razorfish
Jessica has a deep Search Engine Marketing background rich with Financial Services experience. Jessica joined Razorfish March 1, 2010 as an Associate Search Director, focused on Financial Services.

Most recently she directed the Search Engine Marketing strategy at Bank of America overseeing Deposits, Online & Mobile Banking and Global Wealth and Investment Management lines of business. Jessica has driven SEM strategies across varying business goals including, new client acquisition, online to offline conversion, brand awareness and customer relationship deepening. In 2009, Jessica directed the Search strategy for Bank of America Merrill Lynch brand re-launch piloting a national Financial Advisor search effort.

Prior to Bank of America, Jessica held a leadership role at Carat in Boston as an Associate Director, SEM, leading the Search Engine Marketing strategy across advertisers including: Wachovia, AOL, SkillSoft, TiVo and Motorola. Jessica represented Carat at the 2008 Yahoo Searchlight Awards showcasing the Reebok “Run Easy” campaign which was one of four finalists at the event.

Matthew Pritchard – Senior Account Executive, Google
Matthew Pritchard is a Senior Account Executive with Google in their Atlanta office and consults with retailers on ways to leverage Google to drive their businesses both online & offline. He joined Google in January 2004 from Accenture where he was a management consultant for BellSouth, Cingular, and other high tech companies driving workflow process improvements & implementing customized technological solutions.

Matthew is a native of Charleston, SC and was a B.N. Duke Scholar at Duke University where he studied public policy, political science, & marketing. Matthew is an avid world traveler having visited 48 countries & five continents.

•When: Thursday May 20th. Networking starts at 6pm, panel starts at 7pm
•Where: Park Tavern
•Cost: $25 in advance/$35 at the door.
Step 1: Register on MeetUp
Step 2: RSVP for the Event by May 19th please
•RSVP on MeetUp and Save $10

A big Thank You to our event sponsors:

If interested in future sponsorship opportunities please contact Matthew Pritchard at [masked] or[masked].

Thanks and see you soon!

Lindsay Blankenship
SEMPO North America Co-Chair
VP, Marketing - SEMPO Atlanta Chapter
Director, Search Marketing - Razorfish