Past Meetup

SEMPO Atlanta Educational Event

This Meetup is past

80 people went

Price: $60.00 /per person

Goizueta Business School at Emory University

Emory University 1300 Clifton Road · Atlanta, GA

How to find us

Look for the SEMPO Atlanta signs that point to the Boynton Auditorium - Room 130

Location image of event venue


Go Back to School with SEMPO Atlanta at Emory University.

SEMPO Atlanta is excited to host its first half day Educational Event! We have a great line up of nationally known industry experts across a variety of advanced SEM topics. Come see the all-star line-up with Dave Szetela (Clix Marketing), Stephan Spencer (Covario), Matt Bailey (Site Logic) and Adam Proehl (Nordic Click Interactive). Each speaker will present on their topic and answer your audience questions across the session breakouts on Advanced PPC, SEO, Analytics and Social Media! Join us for networking breakfast and lunch with beverages and parking also being provided.

Date: Friday, October 1, 2010
Venue: Goizueta Business School at Emory University - Boynton Auditorium - Room 130
Time: 7am - 1:30pm
Cost: Free for SEMPO Global ( (members are people who pay $300/year or more to SEMPO Global (; $60 for non-members in Advance/$85 at the door (Cash or Check only at the door) -- Includes Parking, Breakfast, Coffee Break, and Lunch

*SEMPO Global Members should email [masked] to RSVP.

Note: If you are on the SEMPO Atlanta Meetup Group mailing list, this does NOT mean you are a SEMPO Global member.

7am - 8am - Breakfast & Networking
8am - 9am - Advanced PPC; Dave Szetela, Clix Marketing
9am - 10am - Advanced SEO; Stephan Spencer, Covario
10am - 10:30am - Break
10:30am - 11:30am - Advanced Analytics; Matt Bailey, Site Logic
11:30am - 12:30pm - Advanced Social Media; Adam Proehl, Nordic Click Interactive
12:30pm - 1:30pm - Lunch

Speakers BIOs:
Matt Bailey, President/Founder of SiteLogic
Follow on Twitter: @sitelogic (

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He is in demand worldwide as a speaker for the Search Engine Strategies conferences, the Direct Marketing Association (DMA), and the American Advertising Federation. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about Matt's conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even "non-techies" understand.

Matt is the primary trainer and developer for the DMA's search engine optimization certification program, and the trainer for its two-day website marketing seminar. This year, Matt was selected as the DMA's emissary to France because of his expertise in search marketing.
Stephan Spencer, Vice President, SEO Strategies at Covario
Follow on Twitter: @sspencer (

Stephan Spencer is VP of SEO Strategies at Covario, an industry leader in paid and organic search software and services for Fortune 500 companies. Covario recently acquired Netconcepts, the company that Stephan founded in 1995. The combined company has nearly 100 customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods.

Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, now re-branded as Organic Search Optimizer, which powers the natural search channel for online retailers such as Cabela's, Northern Tool, Campmor and Woolrich.

In addition, Stephan is an author of The Art of SEO, published in October 2009 by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. He is a Senior Contributor to Practical Ecommerce and to, a monthly columnist on Search Engine Land, and a regular contributor to Multichannel Merchant magazine. He's also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others.
Stephan is a frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA),, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His hundreds of speaking gigs have taken him around the globe - everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.

Stephan is an avid blogger. He blogs primarily on his own blog - Stephan Spencer's Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Blog, Natural Search Blog,, MarketingProfs Daily Fix, Changes for Good, and Google.
Adam Proehl, Owner/Principal, Web Strategy Consultant at NordicClick Interactive
Follow on Twitter: @adamproehl (

Adam is a seasoned online marketing executive who has a passion for helping clients use online channels to advance their business objectives. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.

Having been in Internet Marketing since 1998, Adam has helped a variety of different clients – from startups to Fortune 500 – grow their business through online channels. Early in his career, he was taught that “you can't improve what you can't measure” and has carried that lesson with him ever since. He is currently Managing Partner of NordicClick Interactive, based in Minneapolis.
David Szetela, Owner, Clix Marketing
Follow on Twitter: @szetela (

Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to their performance as a percentage of profit or a commission per sales lead generated. Szetela’s 25+-year career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing has provided him deep experience in direct response marketing. His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land, MarketingSherpa, on his company’s blog ( He is the Principal PPC Editor of the paper and online publication ( and the PPC expert faculty member for the online certification company Market Motive. He is also a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and ad:tech, and he hosts a weekly radio show called PPC Rockstars (, distributed by and iTunes. His book on PPC Content Advertising, Customers Now, was published in November 2009, and his Wiley/Sybex book, PPC Advertising on One Hour a Day, will be published in July 2010.