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JOB POSTING: Orkin Pest Control - SEM Specialist

From: Lindsay B.
Sent on: Monday, November 16, 2009 2:26 PM
Title: SEM Specialist

Company: Orkin Pest Control (Rollins, Inc.)

Description:
Summary: This person is responsible for day-to-day search engine marketing campaign execution and reporting. Optimization of bid management, ad copy testing, and landing page performance evaluation are all very import tasks in this hands-on role.

Skills Required
? Excels at analyzing and problem solving as it relates to various pay-per-click advertising issues
? Ability to analyze large data sets and produce reports
? Advanced knowledge of Excel, as well as the desire to use it
? Ability to find solutions quickly and effectively
? Posses strong organizational skills, with the ability to manage multiple projects simultaneously
? Excellent verbal, written, and presentation skills
? Possess strong business ethics; be reliable and dependable
? Must be a cooperative team player with the ability to work independently
? Experience in managing multiple campaigns and brands in an integrated environment
? Adwords Certified Preferable

Duties and Responsibilities:
? Continually optimize pay-per-click campaigns in Google AdWords, Yahoo Search Marketing, Microsoft Adcenter, and other search engine marketing platforms
? Implement ad copy tests to produce optimal click-through and conversion rates
? Monitor campaign results and analyze key metrics
? Manage budgets to ensure proper allocation in accordance with goals
? Utilize bid management tools
? Conduct keyword research and selection for pay-per-click campaigns
? Proactively offer strategic campaign recommendations
? Other administrative duties

Experience:
? Minimum 5 years experience working within marketing discipline
? Minimum 3 years working directly on search engine marketing programs with budgets exceeding $2MM per year
? Experience with Coremetrics analytics and search management tool a plus
? MBA a plus

Education:
? BA/BS Marketing or equivalent work experience

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