Past Meetup

IIMA Presents: - The Decision Engine

This Meetup is past

54 people went

Location image of event venue


Hello fellow SEOs and SEMs,

This time we have the privilege of having James Laitinen from the International Internet Marketing Association (IIMA) present on

Unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, is the current web search engine (advertised as a "decision engine") which is currently commanding 9.4% of the internet market in the United States. Have you begun to take advantage of the benefits?

If you are using the search engine for personal and professional uses, consider the impact on search engine marketing and empowering people to make decisions based on their needs. is a game changer in terms of search and Microsoft is making significant investments in this business. Be a leader, and ensure your taking full advantage of these unique and effective tools to help you market.

The presentation will cover:
Overview of strategy and selling with search engine marketing.
The change to personal search a quick review of the "decision" engine

Attendees will receive a complimentary copy of the: webmasters guide
IIMA SEO Checklist guide

By coming to this event attendees can receive a discount on the Nov 25th IIMA event, and membership. There is no doubt with the addition of competition to the Google throne, opportunity for better tools and results are on the horizon for us all to leverage.

About IIMA

The International Internet Marketing Association started in 1998 to bring marketers, agencies and professionals together to discuss the capabilities and potential of Internet marketing. It’s been over 10 years since our first event and our association remains focused on its original mandate – education. Each year, IIMA delivers a series of networking and speaking events hosted by subject matter experts, thought leaders, experts and panels of marketing practitioners.

Learn more at

6:00 pm - Registration, catching up, and drink ordering.
6:30 - 7:00pm - Presentation
7:00 - 7:15pm - Q & A
7:15 on - More drink ordering, chatting, enjoying.

As usual, pitch in a Toonie if you can! This money is always used at the Meetup for either beer, nachos, presenter treats, and the like.