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John Hossack from VKI Studios: "Ugly Jerry"

Hello Fellow Vancouver SEMs
We’re very luck to hear from our next presenter, John Hossack, President/CEO of VKI Studios. John will be presenting on the “Contrast Principle” used to increase online conversions by strategically choosing comparison alternatives, also known as the
“Ugly Jerry”. He will be also talking about a new government funded (in other words, “free”) training opportunity at VKI Studios.
This one is not to be missed!
About John John is the President and CEO of the renowned Internet marketing and website usability firm, VKI Studios. Since 2001 John has been focused on working with businesses to get more targeted visitors to their websites, and increasing the usability and conversion rates of their websites. More about John on his
LinkedIn profile.
About VKI Studios Founded in 1998, and located in Vancouver BC, VKI Studios is a leading Internet marketing and website usability firm. Boasting several hundred loyal clients and a proven track record of success, VKI Studios’ mission is to drive more targeted traffic to their clients' websites and to ensure those websites gain the highest possible conversion rates in their industry. Learn more about VKI Stuios at
www.vkistudios.com
Agenda


  • 6:00pm - 6:30pm - Relaxing, drinking, and talking with colleagues.

  • 6:30pm - 7:00pm - Presentation and Q&A

  • 7:30pm on - More relaxing, drinking and talking with colleagues.


Contribution As usual, pitch in a Toonie and help your group!

Join or login to comment.

  • A former member
    A former member

    My first meetup with the group. Really enjoyed the atmosphere and the people that I met. Great talk by John, wished I didn't have to dash off right when he was done. Jose is a great host! Looking forward to the next one.

    January 14, 2010

  • A former member
    A former member

    Olivia - Too bad you couldn't come this time. The meetup was great; we even had enough for nachos!

    Hopefully we'll get to see you next time. Cheers!

    January 13, 2010

  • A former member
    A former member

    John is a totally boss presenter

    January 12, 2010

  • A former member
    A former member

    Great topic and presenter. Thank you John :)

    January 12, 2010

  • A former member
    A former member

    Interesting marketing concepts. Glad to hear about them. Considering the price it was outstanding value.

    January 12, 2010

  • Melissa M.

    Great speaker and useful info presented. As usual a good mixed crowd was present.

    January 12, 2010

  • Sarwat J.

    Very well organized meetup, met a lot of interesting people today. John is very knowledgeable and knows what he is talking about, had a quick chat with him after the presentation and he was very helpful. had lots of fun :)

    January 11, 2010

  • Robbie B.

    The presentation was good and inspiring. I walked away re-thinking a lot of the strategies of how we sell towards our customers. It is always good to get different perspectives, especially perspectives that leave you re-thinking the strategies you use yourself.

    January 11, 2010

  • A former member
    A former member

    Great information - being a persuasion geek for 30 years it was very enjoyable to see how John referenced some of the latest research and most importantly (!) how to use it for online conversion. Top notch. Met some old faces, met some new very cool people - I will be back!

    January 11, 2010

  • A former member
    A former member

    How was it? What did you learn? Plans changed & I was unable to attend! Thanks, Olivia

    January 11, 2010

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