John Hossack from VKI Studios: "Ugly Jerry"

Hosted by SEMPO Cities Vancouver

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Hello Fellow Vancouver SEMs

We’re very luck to hear from our next presenter, John Hossack (, President/CEO of VKI Studios (

John will be presenting on the “Contrast Principle” used to increase online conversions by strategically choosing comparison alternatives, also known as the “Ugly Jerry”.

He will be also talking about a new government funded (in other words, “free”) training opportunity at VKI Studios.

This one is not to be missed!

About John

John is the President and CEO of the renowned Internet marketing and website usability firm, VKI Studios. Since 2001 John has been focused on working with businesses to get more targeted visitors to their websites, and increasing the usability and conversion rates of their websites.

More about John on his LinkedIn profile (

About VKI Studios

Founded in 1998, and located in Vancouver BC, VKI Studios is a leading Internet marketing and website usability firm. Boasting several hundred loyal clients and a proven track record of success, VKI Studios’ mission is to drive more targeted traffic to their clients' websites and to ensure those websites gain the highest possible conversion rates in their industry.

Learn more about VKI Stuios at (


6:00pm - 6:30pm - Relaxing, drinking, and talking with colleagues.
6:30pm - 7:00pm - Presentation and Q&A
7:30pm on - More relaxing, drinking and talking with colleagues.


As usual, pitch in a Toonie and help your group!