IMC Vancouver Social / Ken Jurina: Advanced Negative Keywords

Hosted by SEMPO Cities Vancouver

Public group

This is a past event

55 people went

Four Seasons Hotel Vancouver

791 West Georgia Street · Vancouver, BC

How to find us

Meetup will be held at Le Pavillion and Pavillion II

Location image of event venue


Hello fellow SEMs and SEOs,

Our next Meetup is coming up, and we’ve partnered with the Internet Marketing Conference (IMC) Vancouver (!

We’ll be the official IMC Vancouver social event for the day. Please note that we're not at our usual location or time.

The Topic: How to Save 10 to 40% on your Google AdWords PPC Campaign via Advanced Negative Keyword Lists.

Presenter Ken Jurina will show specific steps, reports and tools on how you can save substantial PPC ad spend by identifying and using extensive negative keywords in your PPC campaign. Ken will walk through some case studies where their clients have maintained or increased their sales all while decreasing their PPC ad spend with Google by 10% to 40%!

The Presenter: Ken Jurina
Ken is the president and founder of Top Draw and Epiar. He has more than 17 years of experience in traditional advertising and Internet marketing. In addition to leading these two teams, Ken’s roles comprise senior-level client counsel, strategic marketing, and creative direction.

Additionally, Ken sits on the Global Committee and is Co-Chair of the Marketing Committee for the Search Engine Marketing Professional Organization (SEMPO), which establishes and promotes ethical SEO practices and guidelines, and is also a founding member and co-chair of SEMPO Canada.

Read Ken's full profile here:

* 5:00pm - 6:00pm - Relaxing, drinking, and talking with colleagues.
* 6:00pm – 6:15pm – Introductions.
* 6:15pm – 6:45pm - Presentation and Q&A.
* 6:45pm – 8:00pm – More relaxing, and taking with colleagues.

Thank Yous!

*Goodies Alert!* SEM Meetup members are being offered a 15% discount to register and attend the conference!* Email me for details.

This next very special Meetup is being sponsored by IMC Vancouver. Thanks to the following IMC sponsors for making it happen:

Special thanks to Alex Brabant ( for all the help with this Meetup.