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Google Analytics on Steroids (GAS) - Eduardo Cereto - Cardinal Path

Ever wondered "what else" could you measure with Google Analytics? Things like

  • out-bound links,
  • downloads (PDF, Word, Excel, etc.),
  • cross-domain tracking,
  • scrolling activity,
  • video tracking...

Now imagine a customization of Google Analytics, already developed, that lets you track all these automatically. That's what Eduardo has created and named GAS.

We are very lucky to hear from Eduardo Cereto, a world renown technical analyst specialized in Google Analytics.

He has created an customization of Google Analytics - open source so everyone can use it for free - that takes Google Analytics to the next level.

GAS is being used by small sites (like my blog) and big more complex sites handling millions of visits and actions per month. Best of all, GAS does not depend on your CMS. It can work with WordPress, Joomla and any other CMS just like the regular Google Analytics Tracking Code would.

You don't need to be a developer to implement GAS. If you can install the regular Google Analytics tracking code, you'll be able to install GAS :)

Come and learn how to track more so you can justify SEO and PPC efforts with solid data.

***About the Speaker***

Eduardo is a Brazilian Computer Engineer and Web Analytics specialist, relocated to Vancouver earlier this year.

He works for Cardinal Path, one of the leading Google Analytics Certified Partners on the market. He implemented and supported several GA setups with over a 30 million hits a month.

Currently he works on large implementations and software development using Google Analytics APIs.

Two good ways to connect with Eduardo:



***Agenda as usual***

- 6:00 to 6:45 - Talking to new people, drinks and food. (Burger and beer special for $10!)
- 6:45 to 7:30 - Eduardo on the mic.
- 7:30 plus - More drinks, food and people...

As per tradition, I'll be asking for a toonie donation :)

Join or login to comment.

  • Rebecca J.

    Thanks Eduardo, it was an awesome presentation. I learned alot and can't wait to try it out

    October 3, 2012

  • A former member
    A former member

    Great presentation. Happy to hear people's comments later that night talking about how they're going to implement this.

    October 3, 2012

  • Earl F.

    shoot, I'm speaking tonight so I can't watch :( - will the slides be up on slideshare afterwards?

    October 2, 2012

  • A former member
    A former member

    Here's the link for the presentation. Thanks everyone for attending. I had a great time.

    October 3, 2012

  • A former member
    A former member

    GAS gives what GA should give you out of the box. Eduardo's code make it possible and easy. In top of that he did a great job presenting and answering questions from attendees.

    October 3, 2012

  • Bonnie S.

    Great group - enjoyed the topic .. thanks Eduardo

    October 2, 2012

  • Michel B.

    Eduardo offered to review my GAS code before I implement it on my website for my upcoming Adwords campaign on Google + Places targeting those hiring a piano player for their special occasion. Tks Eduardo. Tres chic de ta part!

    October 2, 2012

  • A former member
    A former member

    I agree. It will be good.... and Eduardo is humble and doesn't write it, but there are very few people with his level technical + practical knowledge of Google Analytics - including anyone from Google.

    September 14, 2012

  • Cath-Anne

    Sounds like it will be a great night. Looking forward to the the Meetup.

    September 14, 2012

  • A former member
    A former member

    Here's a link to the library:

    September 13, 2012

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