Ever wondered "what else" could you measure with Google Analytics? Things like
out-bound links, downloads (PDF, Word, Excel, etc.), cross-domain tracking, scrolling activity, video tracking... Now imagine a customization of Google Analytics, already developed, that lets you track all these automatically. That's what Eduardo has created and named GAS.
We are very lucky to hear from Eduardo Cereto, a world renown technical analyst specialized in Google Analytics.
He has created an customization of Google Analytics - open source so everyone can use it for free - that takes Google Analytics to the next level.
GAS is being used by small sites (like my blog) and big more complex sites handling millions of visits and actions per month. Best of all, GAS does not depend on your CMS. It can work with WordPress, Joomla and any other CMS just like the regular Google Analytics Tracking Code would.
You don't need to be a developer to implement GAS. If you can install the regular Google Analytics tracking code, you'll be able to install GAS :)
Come and learn how to track more so you can justify SEO and PPC efforts with solid data.
***About the Speaker***
Eduardo is a Brazilian Computer Engineer and Web Analytics specialist, relocated to Vancouver earlier this year.
He works for Cardinal Path, one of the leading Google Analytics Certified Partners on the market. He implemented and supported several GA setups with over a 30 million hits a month.
Currently he works on large implementations and software development using Google Analytics APIs.
Two good ways to connect with Eduardo:
***Agenda as usual***
- 6:00 to 6:45 - Talking to new people, drinks and food. (Burger and beer special for $10!)
- 6:45 to 7:30 - Eduardo on the mic.
- 7:30 plus - More drinks, food and people...
As per tradition, I'll be asking for a toonie donation :)