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Next Vancouver SEM Meetup: The affiliate marketing game

From: Ani L.
Sent on: Wednesday, November 3, 2010 8:12 AM
Announcing a new Vancouver SEM Meetup!

What: The affiliate marketing game

When: Tuesday, December 7,[masked]:00 PM
Where: Ceilis Irish Pub, 670 Smithe Street, Vancouver, BC

Are you getting tired of spending CPM ? CPC and see no ROI?
Would you like to learn more about integrating advertisements as content?

For our next Meetup we?re introducing two people with years of experience at one of Europe?s biggest affiliate marketing networks: zanox. This ?no cure, no pay? model has huge potential for conversion-focused advertisers and publishers. Would you like to know more about the ins and outs of this underestimated marketing mechanism? Join our next meetup!

Topics covered
From a European market perspective, our presenters will share their knowledge about this exciting marketing ?game?:

  • The affiliate marketing (advanced) basics
  • Who are the players?
  • What are the playing rules?
  • SEM & affiliate marketing?
  • What makes you win or lose as an advertiser and/or publisher?
  • Tips and tricks to increase your odds

For the past four years, Jaimie Mcintyre and Jurien Groot both worked at the leading European affiliate network, zanox. They managed affiliate marketing campaigns for clients such as, Esprit, T-mobile, Tommy Hilfiger, Vodafone and KLM Air France.

Currently located in Vancouver, they have established an affiliate marketing agency Plan J Marketing.

Plan J Marketing will use their experience from the competitive market in Europe to monetize North American traffic and to help out clients who would like to implement new performance based marketing strategies.

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