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It's all about Me: An egocentric approach to mobile design!

  • Jul 24, 2013 · 7:00 PM
  • This location is shown only to members

Free Presentation:

It's all about Me: An egocentric approach to mobile design
Julie Stanford, Principal at Sliced Bread Design, will talk about how prioritizing the user's personal point of view, needs, and interests is a key tool when designing information rich mobile apps. While you may be tempted to present an information overview on a Dashboard, refocusing on me-centric specifics often leads to a more useful, meaningful experience. We'll take a look at a case study of how Sliced Bread designed an app following a Me, Me, Me approach and look at how other apps don't follow this approach to their detriment. While prioritizing information and functionality can be challenging on a small screen -- following an egocentric approach crystallizes what you're solving for and gives you the freedom to cut extra information ruthlessly.

What we'll discuss:

  • Benefits of an egocentric approach to mobile design
  • Case study of the impact of focusing on me
  • Discussion of other apps that would be much improved if they took an egocentric approach
  • Best practices for making sure you really understand what's important to your user on order to focus on the me

There will be time for Q&A plus networking. Drinks and snacks will be included!


About Julie Stanford











Julie Stanford is Principal and Founder of Sliced Bread Design, a user experience agency that specializes in designing complex, cross platform products and services. She is passionate about the value of the design thinking process for creating great experiences and is on a mission to convert everyone else. Over the last twelve years at Sliced Bread, she has worked in a wide variety of fields for many well known technology companies such as Adobe, Intuit, Google, Jawbone, and numerous start ups.

Julie is also a lecturer at the Stanford University d.school where she teaches a course on Cross Cultural Design and Design Thinking for Innovation. Julie received a BS in Symbolic Systems and a MA in Communication from Stanford University, both with a specialization in Human Computer Interaction.

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  • Christopher P.

    Was interested in this presentation, but I'm not going to sign an NDA just to enter someone's office after hours. Hopefully this meetup can find a more open venue for future events.

    1 · July 23, 2013

    • Erik-Paul G.

      Won't attend any meetups at companies that require NDAs for entry. It is kind of rude and unnecessary to invite someone to your place and then foist legal requirements on them to participate.

      September 4, 2013

    • Kim P.

      Hi Erik, That's perfectly fine, again, at our company we have no cubes, and employees write on the walls literately. Since people are coming in during work hours while employees are still here and working we just want to ensure that any company information you my come across (because if you need to use the bathroom you will be walking through the work areas) it is protected. We don't limit you from any information, photos or video you would want to take from the meetup itself.

      September 4, 2013

  • Olga

    i thought the presentation had a lot of useful information

    1 · August 29, 2013

  • Elliott

    Very informative

    1 · August 29, 2013

  • nikol s.

    It was good. Julie had a great personality

    1 · July 29, 2013

  • A former member
    A former member

    Excellent talk and demo, thx to Julie

    1 · July 28, 2013

  • Agnesia Candra S.

    Sorry that i'm late, i'm on my way from Fremont to Bush st

    1 · July 24, 2013

  • Shahriar (Shar) M.

    Going to anotehr meetup considering the "egocentric" NDA. Prefer no kicks in the eye over crap they may have laying around their office.

    July 24, 2013

  • A former member
    A former member

    Hi, I'm curious if the presentation starts at 7pm sharp or if it starts a little later? Please let me know thanks.

    1 · July 24, 2013

    • Eric D.

      A little later..we will wait for people to get in. See you soon :)

      July 24, 2013

  • gary

    About what time will startups with openings for designers and mobile developers (PT ok) be able to make quick announcements?

    July 23, 2013

  • Julio R.

    Unfortunately I won't be able to make it after all - work trip.

    July 23, 2013

  • Adea F.

    Hello, I am unable to attend with late meetings at the office. I hope someone else on the wait list can attend.

    1 · July 22, 2013

    • Eric D.

      Hope to see u next time Adea!

      July 22, 2013

  • A former member
    A former member

    Coming with +1

    1 · July 21, 2013

  • Marta D.

    Looking forward to attending.

    1 · July 19, 2013

  • laura

    Woohoo! Looking forward to it!

    1 · July 16, 2013

  • Sinan

    Hello, will this event be recorded and accessible later on ?

    July 12, 2013

  • nikol s.

    I am planning on taking CalTrain, but if anyone from South Bay would like to carpool, send me a message!

    1 · July 1, 2013

  • Svitlana

    Definitely will be

    1 · June 21, 2013

  • A former member
    A former member

    This looks awesome. Excited to join!

    1 · June 19, 2013

  • Adea F.

    Would there be any updates on the location of this meetup? I'd love to attend if it were no further north than San Mateo.

    1 · June 17, 2013

    • Kim P.

      Hi Adea, KIXEYE will be hosting in San Francisco. Details will be updated soon. :)

      1 · June 17, 2013

    • Eric D.

      Meetup location at Kixeye!
      333 Bush St, 19th floor, San Francisco, CA

      June 17, 2013

  • Arkady D.

    A new approach to mobile design.

    1 · June 8, 2013

  • Olga

    Great topic! Looking forward to it :)

    1 · June 8, 2013

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