Jul 24, 2013 · 7:00 PM
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It's all about Me: An egocentric approach to mobile design
Julie Stanford, Principal at Sliced Bread Design, will talk about how prioritizing the user's personal point of view, needs, and interests is a key tool when designing information rich mobile apps. While you may be tempted to present an information overview on a Dashboard, refocusing on me-centric specifics often leads to a more useful, meaningful experience. We'll take a look at a case study of how Sliced Bread designed an app following a Me, Me, Me approach and look at how other apps don't follow this approach to their detriment. While prioritizing information and functionality can be challenging on a small screen -- following an egocentric approach crystallizes what you're solving for and gives you the freedom to cut extra information ruthlessly.
What we'll discuss:
- Benefits of an egocentric approach to mobile design
- Case study of the impact of focusing on me
- Discussion of other apps that would be much improved if they took an egocentric approach
- Best practices for making sure you really understand what's important to your user on order to focus on the me
There will be time for Q&A plus networking. Drinks and snacks will be included!
About Julie Stanford
Julie Stanford is Principal and Founder of Sliced Bread Design, a user experience agency that specializes in designing complex, cross platform products and services. She is passionate about the value of the design thinking process for creating great experiences and is on a mission to convert everyone else. Over the last twelve years at Sliced Bread, she has worked in a wide variety of fields for many well known technology companies such as Adobe, Intuit, Google, Jawbone, and numerous start ups.
Julie is also a lecturer at the Stanford University d.school where she teaches a course on Cross Cultural Design and Design Thinking for Innovation. Julie received a BS in Symbolic Systems and a MA in Communication from Stanford University, both with a specialization in Human Computer Interaction.