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Designing Android 4 Apps for iOS Designers!

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Designing Android 4 Apps for iOS Designers!

What you'll learn in this talk:
Key differences between designing for Android 4 vs. Android 2.x and iOS 7: How to use the new Action bar scheme and overflow menus to implement Right Size for Every Device (and where this fails). How to design Android buttons, actions, and menus. The truth about the Drawer menu. Google Plus and Bank Simple use it; should you? How to design forms and screens to flow, without containers, with rounded corners, using the Mobile Space Unbound design principle.

How to avoid a common IA mistake: creating a completely different UI for viewing and refining the same data, which results in a confusing information architecture. A TripAdvisor Android 4.0 case study will help you to avoid the common mistake of adding multiple, and ultimately confusing, ways to find the same content.

Parallel Architecture: Android 4.0 design pattern: This ingenious, practical design pattern will help your customers find your content and products easily, every time, while also providing an advanced user interface for customers who need it. Greg will demonstrate how to redesign the TripAdvisor interface using his lightweight, inexpensive, sticky-notes agile design method, which also creates a paper prototype ready for usability testing.

Drinks and food will be provided.

About Greg Nudelman:
Greg is a Mobile and Tablet Experience Strategist, Fortune 500 Advisor, Author/Speaker, and CEO of DesignCaffeine, Inc. For over fifteen years, he has helped his clients Intuit, eBay, WebEx, Wells Fargo, USAA, PayPal, Safeway, Cisco, IBM, Associated Press, and Groupon amass millions of satisfied customers. An internationally acclaimed design workshop leader, with 40+ sold-out sessions and workshops at Adaptive Path’s UXWeek, SXSW, MobX Berlin, UX Israel, IA Summit, WebVisions and more. Greg authored "Android Design Patterns: Interaction Design Solutions for Developers" (Wiley, 2013), "Designing Search: UX Strategies for eCommerce Success (Wiley, 2011) co-authored Smashing Mobile Book (2012) and contributed to a half-dozen UX design books. Greg's 4th book, "Lean Mobile UX: Getting Great Apps to the Market Quickly" is due out in 2014. For more information about Greg, see and

Greg Nudelman Principal/CEO
DesignCaffeine, Inc. Author:
"Android Design Patterns: Interaction Design Solutions for Developers" (Wiley, 2013)
"Smashing Mobile Book" (Smashing Media, 2013)
"Designing Search: UX Strategies for eCommerce Success" (Wiley, 2011)[masked]

Picture of Greg: