Design, Foresight & the Future of Business

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The world is changing faster than ever, making the art of looking ahead essential for leaders. This takes deep understanding of business goals, technology and market trajectories, and how to deliver effective plans to map out the path to continue to grow a business, prepare for outcomes, and accommodate as trends, cultures, and economies evolve.

Tonight we’re happy to host a panel discussion with members of the California College of the Arts’ Strategic Foresight DMBA program, Speck, & Orange Silicon Valley. We'll be discussing several topics including how to prepare designers for working with businesses to develop strategies and roadmaps that consider future technology, ecosystems, and other trajectories. This will launch a new series of talks and workshops focused on Futures Design for business strategy.

:: More details TBA ::

Guest Speakers:

Panel moderated by Susan Worthman, Associate Chair, CCA DMBA ( program
Susan Worthman is a business design strategist, helping organizations, start-ups and individuals connect dots, generate ideas and take action, under a mantra of 'best possibilities before best practices'. She has held senior management positions in nonprofits, Fortune 500s and startups in the US and Europe, and has worked in multiple industries, from urban public policy to catering to high tech. An ‘accidental designer + academic’ (established in 2010), she is the Associate Chair for the Design Strategy and the Strategic Foresight MBA programs, and an Associate Professor in innovation and experience design. She can often be found 'fermenting' in her kitchen, and is currently developing an 'infinite well' of special kombuchas.

Lee Shupp, Insights & Strategy, Speck Design
Lee Shupp focuses on deeply understanding human experience and emotion to ensure that Speck designs compelling experiences for users interacting with our client’s products, services, and brands. Lee comes to Speck Design from The Futures Company and Silicon’s Valley’s seminal design consultancy Cheskin. He has done post-graduate work in Future Studies at the University of Houston, where he became a trained futurist. He has a Master’s in Communication from San Francisco State and a Bachelor’s in Communication from the University of Texas. He is on the faculty of the Strategic Foresight MBA at the California College of the Arts, where he teaches the capstone thesis course. He is a singer/songwriter who collects vintage guitars to feed his GarageBand addiction.

Chris Arkenberg, Strategy & Research Content Lead, Orange Silicon Valley
Chris Arkenberg is a Research & Strategy Lead at Orange Silicon Valley. Prior to joining OSV, he was a Research Fellow at the Deloitte Center for the Edge and a Visiting Researcher at the Institute for the Future. He's been an independent consultant helping clients in start-ups, enterprise, and governments understand trends in technology and human systems. Previously, he worked at Adobe Systems and Western Digital. Chris is an Adjunct Professor in CCA's Strategic Foresight MBA program, where he teaches Disruptive Technologies. He's a regular contributor to FastCo's "Futurist Forum", and the author of numerous articles on disruptive technologies and the impact on society. He sometimes produces soundtracks for strange buildings.

Student Spotlight:

Tonight we'll also be showcasing student work. These will be short lightning talks on Speculative Design work they've created in graduate programs.

Ji Won Jun
ArtCenter College of Design MFA in Media Design Practices (currently Research Engineer at HP Labs)
Jiwon Jun is a designer crafting future experiences in the intersection of emergent technologies and design. Jiwon received her MFA degree in Media Design Practices from ArtCenter College of Design and BFA in Visual Communication Design from Kookmin University in South Korea. Her practice encompasses research, prototyping, user interface design, and public art, and her MFA thesis project “Plant-like Robot" won the SXSW Interactive Innovation Awards for Student Innovation. She currently lives in Silicon Valley and works for HP Inc. as a research engineer in Immersive Experiences Lab.

Shihan Zhang
MFA Design Candidate, CCA
A creative and energetic design thinker and maker who is enthusiastic about the relationship between human and objects in diverse contexts. Her design practice focuses on understanding scenarios, framing problems and using design as a tool to nudge changes.

6:00 - 6:30 Networking
6:30 - 7:15 Student Presentations
7:15 - 8:15 Panel Discussion
8:15 - 8:45 QA

85 2nd St, 8th Floor

*Some food and drink will be available so please arrive early.

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