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SUPA Product Talks SFBay Pages

Harvard Business Review, April 11, 2011

Why Most Product Launches Fail
by Joan Schneider and Julie Hall

Numerous factors can cause new products to fail. (See the sidebar “40 Ways to Crash a Product Launch.”) The biggest problem we’ve encountered is lack of preparation: Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game.

Collection of Background readings on StartUp Product management issues:

Table of Contents

Page title Most recent update Last edited by
Twitter HQ - Meetup Check-In Process January 14, 2014 8:14 PM Cindy F S.
Best Practices in Startup ProdMgmt with Dan Olsen June 16, 2012 3:04 PM Cindy F S.
Notes from May 16, 2012 meetup May 17, 2012 3:52 PM Cindy F S.
Notes from April 11, 2012 MeetUP April 25, 2012 2:50 PM Cindy F S.
Product Pivot Hoedown - Really?! July 8, 2011 9:22 PM Cindy F S.
What's a Product Duel? April 25, 2012 2:48 PM Cindy F S.
What's a Product ShootOUT? April 25, 2012 2:47 PM Cindy F S.
Product Managers are Super Heroes in Disguise! July 8, 2011 9:24 PM Cindy F S.
Bootstrapper's Guide to Launching New Products April 9, 2011 4:20 PM Cindy F S.
40 Ways to crash a Product Launch April 25, 2012 6:23 PM Cindy F S.
About SUPA Product Talks SFBay April 25, 2012 6:15 PM Cindy F S.

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