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Webcast: Parlez vous product? Tips For Managing And Marketing Global Products

--->NOTE: This is a FREE DIGITAL EVENT at your location on your device where-ever you are! Requires pre-registration & gotowebinar download to attend.


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This free webinar is part of the AIPMM Webinar Series.

Even if you focus on one market currently, your products and marketing should consider more than a 'domestic' viewpoint. International marketing and product management consultant, Alyssa Dver will discuss common issues and provide implementable tips to help make your product and marketing more global. In this interview-style format, we'll discuss tools and techniques that can help avoid marketing misfires where culture, language and infrastructure can often be obstacles to product success.

Questions to be asked:

  1. Why should a company think globally even if they are only marketing in one country?
  2. What are some of the common issues you see when products are not 'product managed' properly to a global market?
  3. What are some of the common issues you see when products are not marketed properly in a global market?
  4. What can companies do to improve their product management to be more globally aware?
  5. What specific things can companies do better to make their marketing more globally aware?

Who Should Attend:
Product managers, marketing managers, brand managers and other product team professionals who want to understand tips for managing and marketing global products.

Participate and Win!
Participants during Q&A are entered to win a 12-month AIPMM premium membership.

Why Attend:
You'll learn concepts to keep in mind when managing and marketing global products.

About Alyssa Dver:
Alyssa is a 5-time book author including "No Time Marketing" and "Software Product Management Essentials". She has been published as a marketing and product management expert in global media such as Forbes and BusinessWeek. Alyssa is a judge for the Stevie's Award (the US marketing "Oscars"). She has taught marketing classes as dozens of association events and conferences, and she is a frequent guest lecturer at universities including Babson, UMASS, and Boston University.

As the CEO for Mint Green Marketing, Alyssa helps companies plan and execute effective US market entry. Clients have included large and small companies around the world such as Nokia (Finland), IBM (India), Novapost (France), and US companies such as IDC, EMC, Pitney Bowes, etc. She has been the Chief Marketing Officer for both public and private companies working in the US and in France.

Software Product Management Essentials

While product management is one of the most enjoyable and exciting positions within the firmament of software marketing positions, it can also be a wearying and frustrating job. One of the hoariest observations in the software industry is that product managers have "all the responsibility and none of the authority." To succeed as a product manager it helps to have the reflexes of a juggler (to help keep multiple balls in the air), the proboscis of a basset hound (to help sniff out the political winds), and the hide of rhinoceros (to help deflect the flight of poison darts that will be coming your way).

After its look at the role of product management in software, the book moves onto discussing frameworks for managing the process. Software Product Management Essentials is particularly enamored of the Base Level Integration Planning (BLIP) methodology. Software Product Management Essentials is a compact, pithy book. It gets to the point, provides up to-date-info on current industry techniques and approaches and is one of a small handful of books which focuses specifically on the issues facing software PMs, not product managment in general.


The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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