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Webcast: Lean Analytics for Non-tech Companies

Register here: http://bit.ly/17MkCNE (You must register on Eventbrite to receive details of how to attend webinar)

Speakers: Alistair Croll, Ben Yoskovitz

A key concept in Lean Startup is the Build-Measure-Learn loop.

But what if you don't know what to measure?
All companies face challenges in determining useful metrics, but non-tech companies often have fewer benchmarks than their tech counterparts.

In this free webcast, analytics experts Alistair Croll and Ben Yoskovitz will discuss practical approaches to the this problem. Their conversation will be followed by live Q&A with the webcast attendees, so come with your questions in mind.

Speakers
Allistar Croll

Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies. Alistair is the chair of O’Reilly’s Strata conference, Techweb's Cloud Connect, and the International Startup Festival. Lean Analytics is his fourth book on analytics, technology, and entrepreneurship. He lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.

Ben Yoskovitz
Ben is a serial entrepreneur with 15+ years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he co-founded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8M from venture and angel investors. In 2010 after exiting Standout Jobs, Ben co-founded Year One Labs. Ben has been blogging since 2006. The “Instigator Blog” is recognized as one of the top blogs on startups and entrepreneurship. Ben is also an active mentor to numerous startups and other accelerator programs, including FounderFuel (a TechStars-like program in Montreal.) He regularly speaks at startup conferences and events, including the Michigan Lean Startup Conference, Internet Marketing Conference, etc. Ben is currently the VP of Product at GoInstant, a venture-backed startup developing co-browsing technology for shared web experiences.

This webcast is produced by The Lean Startup Conference, December 9 - 11 in San Francisco. Visit http://leanstartup.co/ for more information.

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