Past Meetup

Channel Strategy: Making the most of how your customers buy your products

This Meetup is past

17 people went

Price: $40.00 /per person

Newton Marriott

2345 Commonwealth Ave · Auburndale, MA

How to find us

We're in the Boathouse Room in the Riverbend Restaurant at the back of the first floor

Location image of event venue

Details

Channel is the where and how customers purchase - digital, offline, in-person, direct or indirect, and more. It is critical to their first purchase, and their 10th. Yet companies at all stages—from startup to billion dollar concerns -- are not paying enough attention. This session will cover the reasons why, plus key points to consider throughout the life of a company and a product.

You'll learn:
- how to know which channel(s) are providing the best ROI
- how to prioritize resources to make the most of the best-fit channel
- some new models, why they’ve evolved, and ideas (plus discussion) on applying them to your situation

Barb Finer -- a serial entrepreneur, founder of TechSandBox, and currently COO at Southie AI, the future of collaborative robots -- will lead this roundtable. Come early for breakfast, the roundtable will begin at 7:45.

As usual, it will feature a lively discussion and a full breakfast.