Channel is the where and how customers purchase - digital, offline, in-person, direct or indirect, and more. It is critical to their first purchase, and their 10th. Yet companies at all stages—from startup to billion dollar concerns -- are not paying enough attention. This session will cover the reasons why, plus key points to consider throughout the life of a company and a product.
- how to know which channel(s) are providing the best ROI
- how to prioritize resources to make the most of the best-fit channel
- some new models, why they’ve evolved, and ideas (plus discussion) on applying them to your situation
Barb Finer -- a serial entrepreneur, founder of TechSandBox, and currently COO at Southie AI, the future of collaborative robots -- will lead this roundtable. Come early for breakfast, the roundtable will begin at 7:45.
As usual, it will feature a lively discussion and a full breakfast.