Intro : Design Sprints + Growth Hacker

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You're invited! To our first Intro : Design Sprints + Growth Hacker

This is an interactive workshop to help teams create new value for the customers they work with.

This workshop uses methodology from Sean Ellis' 'Hacking Growth' and Jake Knapp's 'Sprint', to formulate a Growth Hacking programme any team can benefit from! A Design Sprint is a process for identifying challenges, testing new (maybe crazy) ideas, for creating services or improving existing ones. It compresses potentially months of work into a few days. Growth Hacking is a process of rapid experimentation on the service and on the marketing channels to find the most efficient way to grow an Organization. Together they create a development of short and incremental cycles able to reduce the risk of the investment by quickly checking the results.

-Learning Objectives (at least three bullet points)
Run the Growth Sprint
Practice and critique the 5-Principals of design sprints
Map the 3 primary growth levers(Acquisition, Activation, Retention) of an organization
Describe how to measure results and share feedback and ideas around growth and development within organizations

-Example(s) of Possible Exercises
Sail and Anchor: What’s moving us forward and holding us back?
Silent voting: Note n’ Vote
Reframing problems: How Might We Questions
User Journey Mapping for Growth
Lightning Demos
Prototyping and Selecting Growth Experiments

-Example(s) of a “takeaway for practice”
Best practices case studies handout

Is this workshop for you? Typical attendees include: Business Owners, Product Managers, Researchers, Marketers, Heads of Innovation, CTOs/VPs of Engineering, Developers, UX/UI Designers, Data Scientist, and Creative/Art Directors.

This workshop is not for those wanting to sit back and hear the theory. You should come prepared to work hard in an intense, time-boxed, collaborative setting.

www.christopherfederer.com :
Close to 15 years ago, before entering College I tried an international development project in rural Paraguay and this little adventure helping a community find pathways to new markets became my obsession. I've now worked home and abroad with NGOs, educational institutions, and startups in cultural immersion, design thinking, e-commerce, and career development industries. Today, I'm fortunate to continue to help individuals and companies connect with new opportunities using design thinking frameworks that build awareness, creative confidence, social capital, and storytelling abilities.