What we're about

We will be gathering at the WeWork offices in La Jolla UTC to talk about entrepreneurial marketing challenges. There will have be a brief presentation that leads into a discussion about marketing tactics and difficulties. Examples of topics will include: branding, positioning, creative, landing pages, testing, engagement, scaling, email, research, sales, marketing automation, etc.

Moderator: Chris d’Eon
Chris has been responsible for Internet, Mobile, Radio, TV, eCommerce, Direct Mail, Print and Brand advertising. He has played a leader position at Assurance, MOGL, Pathway Genomics, RealAge.com, Proflowers, and Intuit. He also launched the iMarketers Association and was president of the San Diego chapter of the Direct Marketing Association. In 2006, he received the The Margaret Sellers Award as San Diego marketer of the year.

Moderator: Randy Gerson
Randy is a direct marketing and sales executive that specializes in growing sales and market share by implementing best practices coupled with proven testing methodology designed to increase profits. Since the 1990’s he has successfully helped businesses launch and test new products, new strategies, new campaigns and new channels. He has successfully worked with a variety of players with extensive experience in sales and marketing including Xerox, Experian, FedEx Kinkos, BioPharma Scientific, Cardium Therapuetics, MPA Media and more. He also served four years on the San Diego Direct Marketing Association where he was elected as President. You can reach him at rmgerson@sbcglobal.net or 619-851-0265.

Upcoming events (3)

Inbound Marketing and Marketing Automation for Early Stage Companies

Learn the process marketers should follow to launch a successful lead generation campaign. You will learn how to: • Build an effective inbound marketing process (ads, lead magnets, email drip campaigns, follow up strategies) • How to quickly and inexpensively develop compelling lead magnets • Select the right technology for your goals Come join us to see best practices for early stage companies. Location: WeWork Aventine in La Jolla UTC Cost: FREE Parking: Street parking is free, underground parking lot is paid.

Facebook Advertising for Early Stage Companies

The Facebook advertising platform (Facebook, Instagram, WhatsApp) is perfect for testing new business ideas, increase sales, generating leads, retargeting old customers and more. Come learn how to easily and affordably launch an advertising campaign that can achieve your start up’s goals. We will walk through from idea to launching a live ad. Also learn how their platform changes can affect your campaigns (targeting options, media enhancements, AI Upgrades and WhatsApp). Location: WeWork Aventine in La Jolla UTC Cost: FREE Parking: Street parking is free, underground is paid.

Email Marketing for Early Stage Companies


Email marketing is still the highest ROI of almost any marketing channel. We will discuss how to build a successful campaign that targeting today’s modern inbox. We will present creative solutions to today’s information overload challenged individuals. We will also review automated solutions that anyone can implement. As usual, we will provide real life case scenarios and display unique tools to help avoid spam filtering and other technical issues. Location: WeWork Aventine in La Jolla UTC Cost: FREE Parking: Free street parking, underground parking is paid.

Past events (5)

Sales Training for Startups


Photos (13)