We will be gathering at the WeWork offices in La Jolla UTC to talk about entrepreneurial marketing challenges. There will have be a brief presentation that leads into a discussion about marketing tactics and difficulties. Examples of topics will include: branding, positioning, creative, landing pages, testing, engagement, scaling, email, research, sales, marketing automation, etc.
Moderator: Chris d’Eon Chris has been responsible for Internet, Mobile, Radio, TV, eCommerce, Direct Mail, Print and Brand advertising. He has played a leader position at Assurance, MOGL, Pathway Genomics, RealAge.com, Proflowers, and Intuit. He also launched the iMarketers Association and was president of the San Diego chapter of the Direct Marketing Association. In 2006, he received the The Margaret Sellers Award as San Diego marketer of the year. http://www.linkedin.com/in/chrisdeon
Moderator: Randy Gerson Randy is a direct marketing and sales executive that specializes in growing sales and market share by implementing best practices coupled with proven testing methodology designed to increase profits. Since the 1990’s he has successfully helped businesses launch and test new products, new strategies, new campaigns and new channels. He has successfully worked with a variety of players with extensive experience in sales and marketing including Xerox, Experian, FedEx Kinkos, BioPharma Scientific, Cardium Therapuetics, MPA Media and more. He also served four years on the San Diego Direct Marketing Association where he was elected as President. You can reach him at firstname.lastname@example.org or 619-851-0265. https://www.linkedin.com/in/randy-gerson-126b6212