At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign.
The main difference is that the results of the campaign are usually collaborations between brands and influencers. Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media.
In this Thriving Thursday we will showcase influencer strategies that have worked for us (we will show you the results of working with celebrities and influencers).
Location: WeWork Aventine in La Jolla UTC [4th Floor!]
Parking: Free street parking, underground parking is paid.