What we're about
As you know by now, Account-Based Marketing (ABM) is the fastest growing strategy taking the B2B Marketing world by storm! That being said, people have really been practicing ABM at scale in ernest for the last 1-3 years, so marketers are still discovering best practices for successful strategies. We've started this group to give a forum for B2B marketing peers to discuss their challenges, best practices and network with each other to get the most out of ABM! We'll bring in great speakers to spur on conversation, and ask you to share your success stories and learnings as well! So join us!