Past Meetup

Extreme testing: Massive conversion rate improvements w/o going bankrupt

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Details

As agile marketers, we are constantly coming up with new hypotheses and messages to test, but we are limited by time, budget and resources. In this talk Mark Harnett will review the best practices for selecting what you should test next and how to do it without risking the company. He will cover pricing, risk management, channel selection and budgeting. This will be an interactive session, so come with questions and examples.

This Month's Speakers:

Mark Harnett has over 15 years of experience leading the marketing and growth efforts at companies such as IMVU, Reputation.com, Getaround and most recently Complete Solar. Mark is the author of A Quick Start Guide to Google Adwords and holds a BASc in Systems Design Engineering, with a minor in statistics from the University of Waterloo in Ontario, Canada.

Future Topics

We'd love to learn who you'd like to hear at a future Meetup - share your suggestions on the Agile Marketing website (http://sfagilemarketing.com/suggest-a-speaker/).

Agenda

6:00 - 6:45 Arrive, Sign-in, Food & Beers

6:45 - 6:50 Introduction - Austin Walne

6:50 - 7:00 Lightning Talk - Keith Nottonson - Agile Marketing at Optimizely

7:05 - 8:00 Extreme Testing - Mark Harnett

8:00 - After Meetup drinks across the street at The Hall!

Sponsors

Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures

If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked])

Reminder: Events at Zendesk are 21+ due to alcohol being served.