Past Meetup

Group Buying Dysfunction - Not just a Sales Thing.

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This Month's Topic:

What causes more deals to tank than anything else? Group buying dysfunction--something most of us marketers think we have no control over. Most marketers think it's their job to deliver the qualified lead and then sales takes it from there. It's up to sales to figure out who's part of the buying process and work that out, right? This is more of a marketer's problem than you may think. In this session we'll explore the dynamics of Group Buying Dysfunction and the role of marketers in accelerating the sale by getting involved in buying group dynamics long before sales takes over.

This Month's Speaker:

Garin Hess is a serial entrepreneur with over 15 years building B2B sales and marketing teams. He has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of DemoChimp, a Software as a Service (SaaS) company that intelligently automates B2B product demonstrations to accelerate sales. His last startup was an e-learning SaaS company acquired by Callidus Software Inc. (NASDAQ: CALD) in 2011. When Garin isn't working on DemoChimp, you might find him reading history, mountain biking, leading a community choir, cooking breakfast for his three amazing kids, or trying hard to keep up with his son on the tennis court.


6:00 - 6:45 Arrive, Sign-in, Food & Beers

6:45 - 7:00 Intro from Austin

7:00 - 7:55 Garin Hess Presentation & Q&A

8:00 - After Meetup drinks nearby


Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures

If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked])

Reminder: Events at Zendesk are 21+ due to alcohol being served.