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This Month's Topic: Get up to speed on The State of Agile Marketing
Agile Marketing continues to gain currency with marketers and the approach is now being validated by multiple constituencies. One one side new marketing platforms promise to support the marketer’s Agile practice.On the other, top tier consultancies like McKinsey & Company and The Boston Consulting Group are jumping on the bandwagon and starting to build out Agile transformation practices. With all that said, few marketers have a good sense of where we really are on the adoption curve.
This Month's Speakers:
Roland Smart and Frank Days are the co-hosts of The Marketing Agility Podcast (https://itunes.apple.com/us/podcast/marketing-agility-podcast/id410175356?mt=2) which is a venue where marketers share their tales of implementing Agile—good, bad, and ugly. As such, Roland and Frank have spoken with more Agile marketers the just about anyone else. In this session, they’ll share some of the key themes that have emerged in the last six months as a backdrop for an understanding of the current state of Agile Marketing practice.
Roland is the vice president of social & community marketing at Oracle and the author of The Agile Marketer (http://www.amazon.com/gp/product/1119223008/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1119223008&linkCode=as2&tag=rolsmasblo0c-20&linkId=XAHBXJWYYCPFOO5H). He brings experience at multiple startups—as well as enterprise experience—to the conversation. Frank is the vice president of marketing at Tesora—like Roland he brings both startup and enterprise experience to the conversation.
6:00 - 6:45 Arrive, Sign-in, Food & Beers
6:45 - 7:00 Intro from Austin
7:00 - 7:55 The State of Agile Marketing Presentation
8:00 - After Meetup drinks nearby
Artis Ventures, Product School, Omniata, & Subtraction Capital
If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked])
Reminder: Events are 21+ due to alcohol being served.