• Real World Growth Insights from Atlassian, Dropbox, and Plaid w/ Dave Cook

    This Month's Topic: "Real World Actionable Growth Insights from Atlassian, Dropbox, and Plaid" - This talk is relevant for anyone interested in actionable insights for user acquisition, analytics, measurement, and growth. - - Join seasoned marketing executive Dave Cook as he shares his wealth of experience earned over the last 15+ years in high-growth startups, including Dropbox, Atlassian, and Plaid. His background covers wide swaths of growth marketing. Whether you're focused on expanding the top of the funnel, optimizing the middle, or analyzing everything in between, you'll take home actionable insights to apply at your day job. Agenda 6:00 - 6:30 Arrive, Sign-in, Food & Beers 6:30 - 6:35 Intro from Austin 6:35 - 7:30 Dave Cook Presentation + Q&A 8:00 PM Finish Sponsors Ampush & Artis Ventures If you would like to sponsor the SF Agile Marketing please contact Austin Walne. Reminder: Events at Ampush are 21+ due to alcohol being served.

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  • "The Art of Human Connection" w/ artist/filmmaker Ivan Cash

    This Month's Topic: "The Art of Human Connection" - This talk is relevant for anyone interested in building community and brand movements, and interested in engaging a mass audience in a way that’s human - Artist/Filmmaker Ivan Cash shares his internationally-recognized community art projects including Snail Mail My Email, Selfless Portraits, and The Last Photo Project illustrating the importance of human connection in our increasingly digital and divisive world. He goes on to prove the value of talking to strangers, show why people are capable of much more engagement than analytics can measure, and inspire audience members to facilitate genuine human connection in both their personal and professional lives. BIO: Ivan Cash is an award-winning creative director + director who believes in the power of human connection. His conceptually-based, genre-bending media projects spark meaningful conversation and impact culture, having been featured in The New York Times, CNN, TIME, The Guardian, Fast Company, Buzzfeed, and received multiple Vimeo Staff Picks and Webby Honorees. He has been recognized as a 2016 Forbes 30 Under 30 artist, an Art Directors Club Young Gun, a Print New Visual Artist, and was named one of Fast Company’s ‘Most Innovative Companies.’ He has worked with global agencies including Wieden+Kennedy, 72andSunny, and Venables Bell & Partners, and collaborated with multinational brands including Airbnb, Facebook, MTV, L’Oreal, and Toyota. His work is in the permanent collection of the Victoria & Albert Museum in London and has exhibited internationally, from the Brooklyn Museum to the Australian Museum of Applied Arts & Sciences. Agenda 6:00 - 6:30 Arrive, Sign-in, Food & Beers 6:30 - 6:35 Intro from Austin 6:35 - 7:30 Ivan Cash Presentation & Q&A 8:00 PM Finish Sponsors Ampush, Artis Ventures, Storm Ventures If you would like to sponsor the SF Agile Marketing please contact Austin Walne. Reminder: Events at Ampush are 21+ due to alcohol being served.

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  • Get up to speed on The State of Agile Marketing

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    This Month's Topic: Get up to speed on The State of Agile Marketing Agile Marketing continues to gain currency with marketers and the approach is now being validated by multiple constituencies. One one side new marketing platforms promise to support the marketer’s Agile practice.On the other, top tier consultancies like McKinsey & Company and The Boston Consulting Group are jumping on the bandwagon and starting to build out Agile transformation practices. With all that said, few marketers have a good sense of where we really are on the adoption curve. This Month's Speakers: Roland Smart and Frank Days are the co-hosts of The Marketing Agility Podcast (https://itunes.apple.com/us/podcast/marketing-agility-podcast/id410175356?mt=2) which is a venue where marketers share their tales of implementing Agile—good, bad, and ugly. As such, Roland and Frank have spoken with more Agile marketers the just about anyone else. In this session, they’ll share some of the key themes that have emerged in the last six months as a backdrop for an understanding of the current state of Agile Marketing practice. Roland is the vice president of social & community marketing at Oracle and the author of The Agile Marketer (http://www.amazon.com/gp/product/1119223008/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1119223008&linkCode=as2&tag=rolsmasblo0c-20&linkId=XAHBXJWYYCPFOO5H). He brings experience at multiple startups—as well as enterprise experience—to the conversation. Frank is the vice president of marketing at Tesora—like Roland he brings both startup and enterprise experience to the conversation. Agenda 6:00 - 6:45 Arrive, Sign-in, Food & Beers 6:45 - 7:00 Intro from Austin 7:00 - 7:55 The State of Agile Marketing Presentation 8:00 - After Meetup drinks nearby Sponsors Artis Ventures, Product School, Omniata, & Subtraction Capital If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked]) Reminder: Events are 21+ due to alcohol being served.

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  • Group Buying Dysfunction - Not just a Sales Thing.

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    This Month's Topic: What causes more deals to tank than anything else? Group buying dysfunction--something most of us marketers think we have no control over. Most marketers think it's their job to deliver the qualified lead and then sales takes it from there. It's up to sales to figure out who's part of the buying process and work that out, right? This is more of a marketer's problem than you may think. In this session we'll explore the dynamics of Group Buying Dysfunction and the role of marketers in accelerating the sale by getting involved in buying group dynamics long before sales takes over. This Month's Speaker: Garin Hess is a serial entrepreneur with over 15 years building B2B sales and marketing teams. He has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of DemoChimp, a Software as a Service (SaaS) company that intelligently automates B2B product demonstrations to accelerate sales. His last startup was an e-learning SaaS company acquired by Callidus Software Inc. (NASDAQ: CALD) in 2011. When Garin isn't working on DemoChimp, you might find him reading history, mountain biking, leading a community choir, cooking breakfast for his three amazing kids, or trying hard to keep up with his son on the tennis court. Agenda 6:00 - 6:45 Arrive, Sign-in, Food & Beers 6:45 - 7:00 Intro from Austin 7:00 - 7:55 Garin Hess Presentation & Q&A 8:00 - After Meetup drinks nearby Sponsors Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked]) Reminder: Events at Zendesk are 21+ due to alcohol being served.

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  • "Online Marketing That Doesn't Suck" w/ former Responsys CEO Dan Springer

    This Months Speaker: Dan Springer is an Operating Partner for Advent International, where he invests in Marketing Software businesses. He was most recently the CEO and board member of Responsys since April 2004. Public on NASDAQ, Responsys was sold to Oracle for $1.6 Billion in February 2014. Previously, Mr. Springer was the Managing Director of Modem Media and responsible for General Management of the agency’s Western United States operations. Agenda 6:00 - 6:45 Arrive, Sign-in, Food & Beers 6:45 - 7:00 Intro from Austin 7:00 - 7:55 Dan Springer Presentation & Q&A 8:00 - After Meetup drinks nearby Sponsors Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked]) Reminder: Events at Zendesk are 21+ due to alcohol being served.

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  • Learn to analyze massive amounts of content w/ Dan Buczaczer-VP Mktg @Quid

    This Months Topic: What people refer to as data-driven marketing typically involves strictly quantitative measures with numbers as outputs. But the ability to process unstructured data at scale means we can now drive regular insight and build feedback loops from language as well. Come see how marketers are analyzing massive amounts of content across the web (and within their own companies) to better understand culture, audiences and innovation. This Months Speaker: Dan Buczaczer is VP, Marketing at Quid. He was previously at Publicis Groupe where he co-founded the emerging media group Denuo and handled digital marketing at Starcom Mediavest Group. Dan has also run advertising at Taco Bell and worked at BBDO. *Note, please arrive by 6:30pm to make sure you'll be admitted. Late arrivers may not be able to attend.* Agenda 6:00 - 6:45 Arrive, Sign-in, Food & Beers 6:50 - 7:00 Intro from Austin 7:00 - 7:55 Dan Buczaczer & Q&A 8:00 - After Meetup drinks Sponsors Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked]) Reminder: Events at Zendesk are 21+ due to alcohol being served.

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  • Sean Ellis Presents: Move Beyond the Marketing Plan So You Remain Relevant

    This Months Speaker: Sean Ellis is credited with coining the term “growth hacking” in 2010 and has played key early growth and marketing roles at several companies that have exceeded billion dollar valuations including Dropbox, Eventbrite, LogMeIn, Lookout and Uproar. He led marketing at both LogMeIn and Uproar from customer zero until IPO filings and is now the founder and CEO of GrowthHackers, an integrated community and workflow system for the next generation of agile growth organizations. Agenda 6:00 - 6:45 Arrive, Sign-in, Food & Beers 6:50 - 7:00 Intro from Austin 7:00 - 7:55 Sean Ellis Presentation & Q&A 8:00 - After Meetup drinks Sponsors Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked]) Reminder: Events at Zendesk are 21+ due to alcohol being served.

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  • Tales from YC: Messaging Your Way to Hockey Stick Growth

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    When you think about growth, you probably think about getting new users. But Y Combinator teaches a secret: fast-growing businesses drive growth through high user engagement, not tons of signups. During this session, you’ll learn how to redesign customer engagement by sending high-quality messages that are built on customer history and use “deep” AB testing across devices. Prepare to question your email drip campaign… This Months Speaker: Josh Weissburg is Founder and Chief Experience Officer at Outbound, a Y Combinator company. Josh is a product marketer and communications guy who has worked with Getaround and other growth-stage companies on customer development and messaging. Josh now focuses on making products that enable any business to use the tools and techniques that market leaders use to make, activate and retain customers. Agenda 6:00 - 6:45 Arrive, Sign-in, Food & Beers 6:50 - 7:00 Intro from Austin 7:00 - 7:55 Main Presentation & Q&A 8:00 - After Meetup drinks at The Hall! Sponsors Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked]) Reminder: Events at Zendesk are 21+ due to alcohol being served.

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  • Yelp: Slow Growth Lessons in a Hack-Assed World.

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    Hear from Michael Ernst and Nish Nadaraja, employees 6 and 7 at Yelp, as they talk about the importance of brand, experimentation, perpetual feedback and authenticity, as it related to Yelp when the company was just in an incubator and how any of it still translates to these modern times. Nish Nadaraja led all marketing, community and brand efforts at Yelp from[masked]. He created the now infamous Yelp Elite program in those early days. Post Yelp, he continues to advise, consult and invest in early stage start-ups and even a few restaurants. Michael Ernst was Yelp's Creative Director from[masked]. He created the Yelp logo and also had the opportunity to be invited back to Yelp to update his original site, mobile and graphic designs in 2012. He currently advises and consults on consumer-facing start-ups and original ideas. Lightening Talk Details Accel, one of the top VCs in Silicon Valley, will unveil a new marketing platform for marketers worldwide. Kobie Fuller, a partner at Accel, and Jascha Kaykas-Wolff, CMO of Mozilla, will introduce the Growthverse for the first time to our marketing community. Agenda 6:00 - 6:45 Arrive, Sign-in, Food & Beers 6:45 - 6:50 Intro from Austin 6:50 - 7:05 Lightening talk w/ Kobie & Jascha 7:05 - 8:00 Michael Ernst and Nish Nadaraja 8:00 - After Meetup drinks nearby! Sponsors Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked]) Reminder: Events at Zendesk are 21+ due to alcohol being served.

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  • Extreme testing: Massive conversion rate improvements w/o going bankrupt

    As agile marketers, we are constantly coming up with new hypotheses and messages to test, but we are limited by time, budget and resources. In this talk Mark Harnett will review the best practices for selecting what you should test next and how to do it without risking the company. He will cover pricing, risk management, channel selection and budgeting. This will be an interactive session, so come with questions and examples. This Month's Speakers: Mark Harnett has over 15 years of experience leading the marketing and growth efforts at companies such as IMVU, Reputation.com, Getaround and most recently Complete Solar. Mark is the author of A Quick Start Guide to Google Adwords and holds a BASc in Systems Design Engineering, with a minor in statistics from the University of Waterloo in Ontario, Canada. Future Topics We'd love to learn who you'd like to hear at a future Meetup - share your suggestions on the Agile Marketing website (http://sfagilemarketing.com/suggest-a-speaker/). Agenda 6:00 - 6:45 Arrive, Sign-in, Food & Beers 6:45 - 6:50 Introduction - Austin Walne 6:50 - 7:00 Lightning Talk - Keith Nottonson - Agile Marketing at Optimizely 7:05 - 8:00 Extreme Testing - Mark Harnett 8:00 - After Meetup drinks across the street at The Hall! Sponsors Zendesk, Artis Ventures, Accel Partners, Subtraction Capital, & MidMarket Ventures If you would like to sponsor the SF Agile Marketing please contact Austin Walne. ([masked]) Reminder: Events at Zendesk are 21+ due to alcohol being served.

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