Marketing Practices & Ethics: Operating in the Grey Zones

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1721 Broadway

1721 Broadway · Oakland, CA

How to find us

https://www.eventbrite.com/e/marketing-practices-ethics-operating-in-the-grey-zones-tickets-60675989518

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Details

Join us for our second “AMA Across the Bay” event in downtown Oakland—just steps away from the 12th Street BART station!

Historically speaking, marketing has had a tricky relationship at times with ethical standards in the application of some marketing practices. Add 21st century technology into the mix, and marketers have a whole new treasure trove of tactics by which to influence consumer behavior. But, how far is too far?

Furthermore, consumers have become increasingly cynical about marketing practices and are scrutinizing tactics more closely. Once trust has been violated in the consumer-brand relationship, it is almost impossible to reverse course. It is up to us, as marketers, to continually stay up to date with marketing best practices that are on the right side of the law, and to steer brands into transparency and ethical marketing practices.

During this event, we will tap into our panel of speakers to explore areas in marketing that are often in the ‘grey’ zone, discuss recent developments, and share best practices to keep top of mind.

We’ll dive into:

• The line between using data for targeting and personalization vs. privacy concerns, including recent impacts of GDPR & CCPA (California Consumer Privacy Act)

• The grey area between persuasive advertising and deceptive messaging

• The use of user-generated content, influencers, and reviews on behalf of brands

• Content rights and ownership; what violates usage rights in transference of photographs, stock imagery, and content to other users

All attendees must be 21+ as wine and light appetizers will be served.

To attend, you must purchase a ticket at https://www.eventbrite.com/e/marketing-practices-ethics-operating-in-the-grey-zones-tickets-60675989518

Early bird pricing lasts through May 3.