Planning for, producing, and maintaining high-quality, high-performing content begins with understanding what you have. In this informal session, we will look at how you can assess the quantity, type, and quality of the content on your website in order to make informed decisions about what to keep, what to improve, and what to create. We'll also talk about how to build in governance processes to ensure ongoing content consistency and quality.
The Content Wrangler, San Francisco American Marketing Association invite you to a lunch-n-learn with Paula Ladenburg Land, an accomplished content marketer and author.
Three things you will learn:
• How to inventory web content and derive insights
• How to audit content against business and user goals
• How to operationalize content excellence
Special bonus: All attendees will receive a free copy of Paula's book, Content Inventories and Audits: A Handbook, as well as a free 5000-page content inventory using the Content Analysis Tool (CAT).
About Paula Ladenburg Land:
Paula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients such as REI, Costco, F5 Networks, NetApp, and GHX, as well as partnering with other agencies on large-scale projects for clients like Microsoft and MasterCard. As cofounder of Content Insight, she is the impetus behind the development of CAT, the Content Analysis Tool, which creates automated content inventories. Prior to her current ventures, Paula was content strategy lead in the Seattle office of Razorfish.
Reserve your seat today for this exclusive lunch-and-learn.
Two separate steps are required for registration:
1) In the upper right-hand corner of this page where it says "ARE YOU GOING?" Click YES. IF YOU DO NOT RSVP, and then click on the link below as well, you will not complete the process and I will be unable to allow you entry into IBM.
2) Then, after you RSVP, click here to provide security clearance information and to order your lunch.
See you on April 27.
About the San Francisco Chapter of the American Marketing Association
The San Francisco Chapter of the American Marketing Association (sfAMA) has been serving the Bay Area marketing community for over 75 years. Through programs, events, workshops, and discussions that introduce the latest trends and developments in the industry, to networking events that bring together the best marketing minds in the region, sfAMA diligently works to foster professional learning and career advancement opportunities for all its members. Become a member today to join a vibrant community of local marketers and gain access to a wealth of national resources.
About The Content Wrangler
The Content Wrangler is a San Francisco-based, global digital media company that exists to help organizations adopt the tools, technologies, and techniques they need to connect content to customers.
Its flagship web property, TheContentWrangler.com, is an online magazine covering the people, methods, standards, ideas and trends that matter in the content industry today.