2501 Bryant Street, San Francisco, CA
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See you on Tuesday, December 13.
Content: It’s everywhere. And, managing it is getting out of hand. Content is difficult to manage because, until recently, it was seldom thought of as a business asset worthy of measurement. But that’s quickly changing.
Measuring takes the guesswork out of business. Collecting metrics allows companies to focus their efforts on quantifiable factors (key performance indicators) that are directly linked to achievable business goals.
Measurement allows us to know whether the time, effort, and money we invest in what we do is worth it. Metrics provide us with actionable data on which we can make informed business decisions.
To create high-quality content, we must measure our content against a formal set of quality criteria. And, in order to scale content production, we must automate as much of the measurement process as possible. By leveraging the power of computers and artificial intelligence, we can do that today.
Join Scott Abel, The Content Wrangler and San Francisco American Marketing Association December 13, 2016 for a lunch-n-learn session with Kristen Petersen, Senior Director of Business Development for Acrolinx. Kristen will provide an informative discussion on content quality performance scorecards.
What you'll learn
Attendees will learn why using a scorecard approach makes producing quality content the focus of our work, instead of micromanaging writers and editors. You'll discover how some companies are leveraging technology to ensure their content complies with an agreed-upon set of rules, follows an agreed-upon style, meets customer expectations, and helps us achieve business goals.
About Kristen Petersen
Kristen Petersen is the Enterprise Account Director for Acrolinx. Leveraging technology to improve business operations and results is Kristen’s passion. With over three decades championing business intelligence, data warehousing, and content optimization, it’s been a very fun journey applying best practices and technology to align with ongoing business needs.
Kristen has worked in various management and sales roles for Oracle, Business Objects, and various high tech startups. For the past 6 years, it’s all been about improving customer experience with Acrolinx. Outside of work, Kristen’s passions include Combined Driving (with horses), camping, reading, and swimming.
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Refunds are not offered for this Meetup.