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Producing High-Quality Content: Why Performance Scorecards Matter

  • to
  • TINT

    2501 Bryant Street, San Francisco, CA (map)

    37.754185 -122.408943

  • The new venue is accessible from a number of types of transit, including the 9, 12, 27, and 48 MUNI lines and is only 6 blocks from the 24th and Mission BART station.
  • Price: $20.00 /per person

    Refund policy

  • Reserve your seat today for this exclusive lunch-and-learn. 

    Two separate steps are required for registration:

    1) In the upper right-hand corner of this page where it says "ARE YOU GOING?" Click YES. IF YOU DO NOT RSVP, and then click on the link below as well, you will not complete the process and I will be unable to allow you entry.

    2) AFTER you RSVP, click here to provide security clearance information and to order your lunch.

    See you on Tuesday, December 13.

    Content: It’s everywhere. And, managing it is getting out of hand. Content is difficult to manage because, until recently, it was seldom thought of as a business asset worthy of measurement. But that’s quickly changing.

    Measuring takes the guesswork out of business. Collecting metrics allows companies to focus their efforts on quantifiable factors (key performance indicators) that are directly linked to achievable business goals.

    Measurement allows us to know whether the time, effort, and money we invest in what we do is worth it. Metrics provide us with actionable data on which we can make informed business decisions.

    To create high-quality content, we must measure our content against a formal set of quality criteria. And, in order to scale content production, we must automate as much of the measurement process as possible. By leveraging the power of computers and artificial intelligence, we can do that today.

    Join Scott Abel, The Content Wrangler and San Francisco American Marketing Association December 13, 2016 for a lunch-n-learn session with Kristen Petersen, Senior Director of Business Development for Acrolinx. Kristen will provide an informative discussion on content quality performance scorecards.

    What you'll learn

    Attendees will learn why using a scorecard approach makes producing quality content the focus of our work, instead of micromanaging writers and editors. You'll discover how some companies are leveraging technology to ensure their content complies with an agreed-upon set of rules, follows an agreed-upon style, meets customer expectations, and helps us achieve business goals.

    About Kristen Petersen 

    Kristen Petersen is the Enterprise Account Director for Acrolinx. Leveraging technology to improve business operations and results is Kristen’s passion. With over three decades championing business intelligence, data warehousing, and content optimization, it’s been a very fun journey applying best practices and technology to align with ongoing business needs. 

    Kristen has worked in various management and sales roles for Oracle, Business Objects, and various high tech startups. For the past 6 years, it’s all been about improving customer experience with Acrolinx. Outside of work, Kristen’s passions include Combined Driving (with horses), camping, reading, and swimming.


    San Francisco American Marketing AssociationSan Francisco Content Strategy Content Marketing Pros Meetup, and The Content Wrangler

Join or login to comment.

  • Kelli

    Hey guys, this event page says December 13 but the security clearance and lunch order page says December 11. I assume it's not on a Sunday but just wanted to double check that it is the 13th?

    November 2

    • Scott A.

      Hi Kelli! Yes that's probably my fat fingers that typed that incorrectly - It's on Tuesday, December 13. I fixed it! Trey for Scott Abel.

      November 3

  • Rikki E.

    I registered for this meetup and then realized i wont be in town. Any chance we will be able to dial-in or there will be a live feed? :)

    September 28

    • Scott A.

      Hello again Rikki! The event has been moved to December 13 so hopefully you can make it then.

      October 26

    • Rikki E.

      i saw that, thank you!

      October 26

  • Glenna P.

    Where is this being held? Before I register/pay, I want to make sure I'm able to make it to the location.

    October 25

    • Scott A.

      2501 Bryant Street, San Francisco, CA 94110 (23rd and Bryant)

      October 26

  • Emma S.

    Hi! I'm super interested in this meetup. Is there a cost associated? Happy to pay but unsure where I do so. Thanks.

    September 26

    • Scott A.

      Yes please go back and un-RSVP, then RSVP again and it will allow you to pay. Sorry for the confusion. We didn't have the pay module turned on!

      September 27

  • Rikke J.

    Me too! It's usually obvious where to pay, but this time, I can't find it. Help...

    September 26

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35 going

7 spots available

RSVPs close: Dec 8 at 12:00 PM

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Refunds are not offered for this Meetup.

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