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Stop chasing the algorithm with the tactic du jour and start building a sustainable brand with a strategy rooted in reaching, engaging, and delighting your audience.
Join 18 year online marketing veteran and optimization expert Jonah Stein to discuss the changing landscape of SEO, leveraging search, social and video channels to reach customers and grow your brand.
For years online marketing has been dominated by short term tactics and KPIs that fit neatly into spreadsheets while driving bonuses and annual reviews. Users don't care about your goals (or your bonus) and their search intent is largely determined before they arrive on your site. No color of CTA button is going to change that. Once you stop managing against arbitrary goals created to "measure performance" and start focusing on optimizing for intent you can start creating loyal, engaged users.
Dinner/Drinks start at 6:00PM and the presentation begins at 7:00PM.
Jonah Stein is the founder of ItsTheROI.com (http://itstheroi.com/), a San Francisco Search Engine Marketing Company that specializes in ROI-driven SEO. It’s the ROI (stupid) recognizes that all marketing efforts need to produce return on investment. This simple philosophy focuses clients on conversion, an event that takes place at the intersection of search intent, content, and user experience.
During the first wave of internet business expansion, Jonah was a partner in adventmedia with responsibilities for account management, search engine optimization, and conceptual lead for clients ranging from venture-funded start-ups to a division of Fortune 100 companies.
When the bubble burst in 2001, Jonah joined one of his most profitable clients, PsPrint, where he spent the next five years as the Director of Online Marketing and Business Development. During his tenure, the company grew from $3 million in revenue in 2001 to $25 million in 2006 and was named by San Francisco Magazine as one of the 50 fastest-growing companies for three consecutive years. After leaving PsPrint, he became the managing director of Alchemist Media, a San Francisco-based SEO consulting firm. In March 2008, he parted company with Alchemist to focus on ItsTheROI, Inc., where he has worked with clients ranging from early stage startups and small businesses to some of the biggest names in the Fortune 100.
Jonah is also co-founder of two startups:
http://www.CodeGuard.com (http://www.codeguard.com/) provides real time backup for websites along with File Integrity Management.
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