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Ethnography basics: When and how to include ethnography in user research

About this Meetup:

Ryoko Imai, PhD, will be briefly presenting on ethnographic method basics (e.g. observation & interview techniques, and fieldnote writing), and what it can contribute to user research data. Q&A and group discussion to follow.

Also, our Venue Sponsor Tata Consultancy Services will give a tour of their office, as well as their eye-tracking equipment.

If you are new to UX, or seasoned, and would like to get a close look at advanced technology and techniques, this would be a great start to the new year!


  • Networking & Refreshments (Pizzas and Soft Drinks): (6:30pm - 7:00pm)
  • Meetup Introduction (7:00pm - 7:05pm)
  • Presentation (7:05pm - 7:30pm)
  • Open Discussion & Tour (7:30 - 8:00pm)
  • Job Openings / Seeking Opportunities

We encourage you to invite friends, co-workers, or anyone interested in benefiting from our group. The goals for SJUX is to serve as FREE monthly resource group, to help learn new techniques, share experiences, and sharpen our tools so that we can promote solid UX principals.

Come equipped with questions to ask or projects that you want to show to the group.

Happy New Year, and we look forward to seeing you!

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  • Ryoko I.

    If anyone is interested, you can see my slides from this link:

    January 27, 2013

    • Irene

      Thanks for posting them.

      January 28, 2013

  • Sinlee

    That was a great meetup! I'm glad I attended, and look forward to attending more!

    1 · January 25, 2013

  • Ryoko I.

    Thanks for coming,everyone! Contact me at [masked] if you have any questions, and I'll post my ppt as soon as I figured out how. Have a great weekend!

    1 · January 25, 2013

    • Irene

      Thanks for your lecture last night, I learned new concepts.

      1 · January 25, 2013

    • A former member
      A former member

      Ryoko, Thanks for sharing your knowledge and experience about ethnography. I was great to learn new concepts.

      1 · January 25, 2013

  • Brandon S. E. R.

    Really enjoyed the presentation and discussion. Thank you everyone

    January 25, 2013

  • Romy I.

    I can't come but this looks very cool. Would anyone be willing to post the slides online?

    1 · January 24, 2013

    • Brandon S. E. R.

      Sorry that we'll miss you this evening. I'll make sure to post any slides or documents available!

      January 24, 2013

  • Brandon S. E. R.

    I'm really looking forward to this meetup :)

    January 7, 2013

    • Linus S.

      Me to Brandon. Thanks for arranging!

      1 · January 7, 2013

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