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Frank G.

Location:

San Bruno, CA

Member since:

August 30, 2012

Networks

What is your UX Philosophy?

I believe true success in product design and development always lies in end-to-end strategizing and execution, and therefore I look at the entire product design cycle and identify opportunities in which UX efforts can bring value.

When I am designing a product or website, my first step is...?

Understanding the competitive landscape and user needs in relation to the website's objectives

Introduction

A respected user experience strategist and architect, I have published many professional papers and co-authored a book chapter, covering topics such as advertising, web promotion, eyetracking, product strategy, and search results.


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