Silicon Beach Startup 101 Course

Santa Monica New Tech
Santa Monica New Tech
Public group

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Paid event. Hashtag #smntcourse. Over the course of 5 days, you will learn not only what MVP, proof of concept, go-to-market strategy, and user experience design are, but also learn to pitch, meet with real investors and Silicon Beach mentors and learn from already successful startups. You will be introduced to the Silicon Beach Community in action.

It all starts with vision and continues with dedication.

Buy tickets on Eventbrite (

What is included:

5 Days of learning sessions led by 15 Silicon Beach professionals: Instructors, Mentors and Investors

5 Successful Startups

5 Tech Hubs

1 Pitch/Demo Night

5 Breakfasts

5 Lunches

Our Stellar Instructors:

Bernard Frieder (, Co-Founder and Partner, York Bridge Capital, VC and Private Equity

Marcus Filipovich (, CEO Advisor, Business Strategy, Pasadena Angels

Julia Cheng (, Founding Principal, Cyberlaw Studio

Srinivas Pulakanam (, Co-Founder, Principal, Neurlabs

Thorsten Hoins (, Branding and Social Impact Strategist, Space 2 Scale

Jay Tsao (, Finance and Strategy Executive, GM Technologies

Terence Lem (, Sr. Operations Manager, HyperLoop

Aaron Stannard (, Founder and CTO, Petabridge

Douglas van Duyne (*1_*1_NAME*4SEARCH_fpyL_*1_en*4US_*1_*1_*1_28329021436989007622_1_4_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_vsrp*4people*4res*4name_*1_*1), VP Experience Design, Market Share

Dave Mojo (, Regional Sales Manager, Okta

Michael Callahan (, Director, Blueprint Consulting Services

Marina Zdobnova (, Founder, Startup Human

Jon Warner (, CEO, RX4

Eli Eisenberg (*1_*1_NAME*4SEARCH_HN8H_*1_en*4US_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_tyah_*1_*1), Founder and CEO, Straight Line Management

Stuart Volkow (, Product Manager, Venture DNA

Our venue sponsor is The Kabbalah Centre Santa Monica (

The Kabbalah Centre is a global spiritual community that is not defined by geography or religion.

We are defined by what we believe. We believe:

There are spiritual laws that govern the universe.

These laws help us to understand that we are bound as one by the Divine Spark that exists in every human being.

This is why when I make an effort to help another, it helps me too.

What gets in the way of realizing this truth is my Ego.

Sharing with others is the most powerful tool to overcome my Ego and connect to Oneness.

Course Agenda:


Module: Intros/Strategy/Lean Framework

9AM Breakfast, Introductions

10AM Intro to Silicon Beach and Startup World

11AM From Vision to Strategy and Product

12PM Lunch with a Startup

1PM Agile/Lean Startup Framework

3PM Meeting with a Startup/Video Strategy

5PM Happy Hour (Optional)


Module: Marketing/Bus Dev/Technology

9AM Breakfast, Idea generation

10AM Marketing/Social Media

11AM Customer Development

12PM Lunch with a Startup

1PM CTO and Technology Development

3PM Private Tour of 1 Tech Hub

5PM Happy Hour (Optional)


Module: Revenue/Finance/Pitch

9AM Breakfast with Mentors

10AM Revenue Creation

11AM Startup Financials

12PM Lunch with a Startup

1PM The Art of The Pitch

3PM Private Tour of 2 Tech Hubs

5PM Happy Hour (Optional)

6:30PM Santa Monica New Tech Event: Pitch and Demo


Module: Community/Funding/Legal

9AM Breakfast/Open Coffee Club

10AM Tour of 1 Tech Hub

11AM Legal Matters for Startups

12PM Lunch with Investor

1PM Getting Funding

3PM Private Tour of 1 Tech Hub

5PM Happy Hour (Optional)


Module: UX/Scaling/Lessons for Startups

9AM Breakfast with Mentors

10AM User Experience Design

11AM Product Development

12PM Lunch with a Startup

1PM How to Scale Your Business

2PM Lessons Learned and Next Steps

3PM Happy Hour (Optional)

Cancellation Policy:

3 Weeks or more before August 10, 2015 – Full refund, except Eventbrite fees.

2 Weeks or more before August 10, 2015 – 50% refund, except Eventbrite fees.

1 week or less before Aug 10, 2015 – Non-refundable.

Travel Arrangements:

If you need help with arranging airfare/accommodations, contact [masked] or make your own arrangements via or


For the last 3 years, Santa Monica New Tech invited local and international web and mobile startups to pitch/demo at our events. We helped grow three big tech communities: Los Angeles, Paris and London. Over the years, we learned that to launch a startup is one thing and to make it successful is another. And so we are announcing our first course on how to do tech startups right.

We hope you can join us!