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This week in AR - 10/14/10

From: Duane B.
Sent on: Thursday, October 14, 2010 9:44 PM
Not everything here is necessarily new this week, but everything here
is new to me this week.


The Gartner Group has determined that AR is nearing the peak of the hype cycle:

This is nearly identical to an idea I've been trying to pitch at work
for over a year. I'm bound to Boeing for the next five years, but
toward the end of that, I'll look up tanagram partners for possible
http://spill.tana...­ (Skip down
to p. 28 for the storyboards.)

Very cool idea to replace corporate logos with other stuff, in the
demo they use the faces of the matching CEOs. A nice wake-up as to how
bombarded we are by advertising:

Even more impressive would me making advertising disappear. There is a
project to cover them with art, which is really cool. This real-time
disappearing trick (with rudimentary explanation) is very impressive.
It reminds me of an element in Daniel Suarez'es Daemon, or maybe it
was Freedom(TM):

A very cool AR curriculum vitae:

Not in any way AR, but really awesome in its own right - using Google
adwords to get interviews:

Pioneer to offer laser-based HUD for automobiles (probably
after-market) in 2012:

Name and details on the furniture app I mentioned (to a narrower
distribution list) last week:

That's all this week. Have a great weekend.

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