SearchNorwich 5: SEO outreach & awesome audiences

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First Floor Event Space

St George's Works 51 Colegate · Norwich

How to find us

Take a step in and go through the doors directly ahead of you and up the first stairs, turn left and you’ll see a sign for “First Floor” – you’re almost there! Go through the first door on your right and you’ll walk into the 1st Floor Event Space.

Location image of event venue

Details

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A free event dedicated to search marketing!
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More details at: https://searchnorwich.org

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What's this one all about? https://searchnorwich.org/searchnorwich-5-seo-outreach-awesome-audiences/
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SearchNorwich is a free meetup for anyone interested in search marketing, whether you’re brand new to search marketing or a seasoned agency/in-house practitioner, you’ll find something at one of our accessible, expert “share not sell” talks and inclusive networking

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The focus of our events is to:
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1) Learn more about search marketing and all it entails
2) Meet new people and fostering cooperation
3) Share practical and actionable advice so we can stay one step ahead

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Event Schedule:
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Time: 18:15-18:45
Meet new people
Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).

18:45-19:00
Charity spotlight: OPEN Youth Trust: lots of you will know open, but Angela Brett will be coming to let you know how you get get involved.

19:00-19:30
Speaker: Jack Bamfield: Getting the right angles for outreach. In this talk, Jack compares and contrasts his experiences in traditional PR to digital PR for SEO, where coverage is secured for links.

19:30-20:00
Speaker: Eva Wilkes: Awesome Audiences: Targeting techniques for success on the Google Display Network. After a quick introduction to useful, high-converting audiences and how they prevent wasted spend, I’ll explain how businesses of any size can use remarketing to leverage high quality site content, increasing return traffic and cementing brand awareness. Next, we’ll take an in-depth look at why, when and how to build Custom Affinity audiences, taking targeting decisions away from Google and putting it back in the hands of the advertiser for maximum ROI.

20:00-21:00
Networking and chats
Refill your glasses, share your thoughts on what you’ve just learned and meet some new people! Drinks and snacks are kindly provided by our January 2019 sponsors, Integro, R13 Recruitment and MP Photography and Videography.