SearchNorwich 11: SEO myths and strategy vs tactics

Public group


First Floor Event Space

St George's Works 51 Colegate · Norwich

How to find us

Take a step in and go through the doors directly ahead of you and up the first stairs, turn left and you’ll see a sign for “First Floor” – you’re almost there! Go through the first door on your right and you’ll walk into the 1st Floor Event Space.

Location image of event venue


A free event dedicated to search marketing!
More details at:

What is SearchNorwich?
SearchNorwich is a free meetup for anyone interested in search marketing, whether you’re brand new to search marketing or a seasoned agency/in-house practitioner, you’ll find something at one of our accessible, expert “share not sell” talks and inclusive networking

The focus of our events is to:
1) Learn more about search marketing and all it entails
2) Meet new people and fostering cooperation
3) Share practical and actionable advice so we can stay one step ahead

Event Schedule:
Time: 18:15-18:45
Meet new people
Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).

Charity spotlight: The Benjamin Foundation

Speaker: Natalie Mott: Common SEO myths and misconceptions: There is a lot of misinformation about SEO out there. Whether you are a provider or procurer of SEO services, regardless of what side of the fence you sit on, many of us have come across at least one SEO recommendation that is complete nonsense, that at best will have no impact on your SEO performance, and at worst could have dire consequences.

Speaker: Ross Tavendale: SEO strategy vs tactics: things I learned working with the FTSE 100 that can be applied to SMEs

Networking and chats:
Refill your glasses, share your thoughts on what you’ve just learned and meet some new people! Drinks and snacks are kindly provided by our March 2020 sponsors, Sistrix, R13 Recruitment and MP Photography and Videography.