Past Meetup

Programmatic Advertising @ Nordstrom - Jake Bradbury, Director of Mktg Analytics

This Meetup is past

100 people went

Every 3rd Tuesday of the month until August 20, 2018

Location image of event venue

Details

**Note: We have been at waitlist for a while for this event. Do not worry, though!! We will be letting more folks in! Add you name to the waitlist and I will release more spots on Monday**

In the stormy world of retail, Nordstrom continues to shine thru. A significant reason for their success is their continued focus on the customer relationship in digital as well as brick and mortar. The digital world allows Nordstrom to drive purchases thru highly personalized marketing. In his presentation, Jake Bradbury, Director of Marketing Analytics for Nordstrom, will discuss:

• Nordstrom’s path to personalized marketing at scale via their programmatic advertising capabilities

• What technology infrastructure and analytics his team is delivering in support of this initiative

About Jake

Jake Bradbury (http://bit.ly/2w101JT) is the Director of Marketing Analytics for Nordstrom. He supports teams of Analysts, Data Scientists, and BI Engineers providing Business Intelligence, Customer Analytics, and Marketing Measurement to Nordstrom’s omni-channel marketing organization. Prior to joining Nordstrom Jake worked for Nielsen’s custom marketing analytics team delivering Marketing Mix Models and measurement studies for brand clients. He has an undergraduate degree in Mathematics from the University of Puget Sound and a MBA from Northwestern’s Kellogg School of Management.

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eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.