Andy Fitzgerald: Small Screens, Big Taxonomies sponsored by AQUENT


Regular event on 2nd Tuesday of each month at Piecora's Pizza. Check in 6 pm for networking, pizza and beer.

Our Speaker is Andy Fitzgerald, UX Designer at Deloitte Digital.

Taxonomy for App Makers

Users of all kinds increasingly access online data through mobile devices, both in native applications and on responsive websites. As a profession, we’ve eagerly embraced the changes that mobile contexts bring to interaction design. Our approach to higher-level organization, however, is still deeply influenced by the habits we learned from designing for the fixed-width web.

This talk, first delivered at the 2013 Information Architecture Summit in Baltimore, explores the changing role of taxonomy work in the world of mobile application design and development. We will discuss the types of taxonomies used in traditional web work and see how a careful re-envisioning of these tools can lead to a stronger and more flexible mobile-aware development cycle. We will also see how using tailored taxonomy work can be used to create cohesion and consistency across an entire information ecosystem.

See his past presentations

Read some of his awesome work

Huge thanks to AQUENT/Vitamin T ( for sponsoring the event. Check out their services and opportunities! They help marketing and creative organizations work better. While AQUENT focuses on placing talent with fortune 500 clients, Vitamin T focuses on placing talent mid-size to smaller agencies in the more creative space.

Two is better than one (!

Susan is our registration leader this evening. If you have food allergy needs please contact organizers well in advance and send reminder the morning of the event.